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Verbal primitivism as PR in an election year by Farooq Kperogi

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It’s election season in Nigeria. The political public relations industry is abuzz. Political hopefuls are hiring hacks to write tendentious screeds that make them feel good but that no one reads. And, of course, smears, coarse insults, illogic, and prevarications are the core constituents of what passes for political public relations in Nigeria.

I have written about Nigeria’s peculiarly unpersuasive and unwarrantedly abusive political public relations in the past. I want to reflect on it again this week in light of the current political atmosphere and the heightened deployment of the same stale and sterile tactic of abuse as persuasion that I’ve written about in the past.

For the most part, Nigeria’s political public relations is crude, vulgar, and intellectually impoverished. No one who desires to change the hearts and minds of people should rely on it. It does no more than attract enemies, scare away potential converts, and ossify negative opinions about candidates or issues.

It consists in barbarous, impulsive, sophomoric insults against real and imagined political opponents—and cloying, hagiographic defense of principals or issues. It lacks nuance, is childish, and seems unconcerned with logic and persuasion. It’s also reactive and emotion-laden in the extreme.

The performance of Reuben Abati (who called critics of Goodluck Jonathan “collective children of anger”) and Doyin Okupe (who described himself as an “attack lion”), Femi Adesina (who murdered grammar by labeling government critics “wailing wailers”)—and several others before and after them—in the defense of their bosses and the demonization of their bosses’ real and imagined political enemies is a classic example of the kind of primitive political public relations that holds sway in Nigeria.

I think Femi Adesina and Garba Shehu have taken verbal primitivism in defense of their boss to an even higher plane. In their public relations, not only “political enemies” come under heavy fire; facts, truth, decency, and logic also become casualties.

They ignore the substance of critiques and try to muddy the waters by making the critic, rather than the critique, the issue.

Bishop Mathew Hassan Kukah is their latest object, as he had been in the past. As I pointed out in an April 19, 2022, article titled “Buhari Regime’s Bishop Kukah Obsession,” it appears that Adesina and Shehu are impelled by an uncontrollable urge to launch vicious personal attacks on Bishop Matthew Hassan Kukah each time he says anything remotely uncomplimentary about the Buhari regime.

“There seems to be a standing order, perhaps even an article of faith, in the Buhari presidency that Bishop Kukah must never be left unanswered,” I wrote. “Even a cough from him that remotely mimics the sound that Buhari’s name makes must be responded to with the pettiest, most sullen, and least sensible comeback.”

 

The desperation of the spokespeople of the Buhari regime is understandable, of course: The more a government comes to terms with its ineptitude, the more it feels the need to up its lies to mask its failures. That’s why propaganda and lies are always proportional to governmental incompetence. That is, the more incompetent a government is, the more it uses propaganda and coarse attacks on critics as a tool of governance.

Nonetheless, the object of public relations, especially political public relations, should be to arm supporters with the ideational resources to defend a person or a position, to win over people who sit on the fence, to persuade opponents to see a person or a point of view as reasonable and worthy of their respect, etc.

This has been the core preoccupation of political public relations since 64 BC when Quintus Tullius Cicero wrote Commentariolum Petitionis, regarded by many scholars as the “first publication on electioneering and political public relations.”

In the pamphlet, Cicero said the goal of what we call political public relations today is “securing the support of your friends and winning over the general public” in addition to “impressing the voters at large.”

He advised people seeking elective office to “take stock of the many advantages you possess,”  “cultivate relationships,” ensure “your family and those closely connected with you” are “all behind you and want you to succeed,” “secure supporters from a wide variety of backgrounds,” “seek out men everywhere who will represent you as if they themselves were running for office,” be aware that there “are three things that will guarantee votes in an election: favors, hope, and personal attachment. You must work to give these incentives to the right people,” and, finally, that the “most important part of your campaign is to bring hope to people and a feeling of goodwill toward you.”

Persuasion takes time and work. Even at its best, it is often a gradual process consisting of small, incremental changes at a time. Crude insults don’t persuade; they only lead to a boomerang effect. Smart persuaders don’t mimic the tactics and strategies of critics. While critics tear down, persuaders build up. And they can disarm critics with grace, warmth, and facts (if they have fact, that is).

In the run-up to the 2015 presidential election, by far the most sophisticated political campaign season in Nigeria since 1999, both APC and PDP deployed the services of well-known American political public relations firms to sway voters in Nigeria because all Nigerian public relations experts know to do is bribe Op Ed editors of newspapers to plan coarse, vulgar abuses against perceived political opponents or hire online troll factories to smear and heckle critics.

APC has used the services of AKPD Message and Media, a political consulting firm owned by former Obama campaign manager David Axelrod. PDP also used the Potomac Square Group, another well-known consulting firm headed by Joseph Trippi, who managed Howard Dean’s failed presidential bid in 2004.

Axelrod’s AKPD Message and Media gave Buhari a rhetorical makeover. He went from being a perennial contestant who was dogged by the lumbering baggage of bigotry to someone more people than ever saw as an alternative to Goodluck Jonathan. There were no juvenile personal attacks against critics by overpaid minions hiding under the pseudonymic cover of the Internet.

They shunned Nigeria’s crude, vulgar, illogical, abusive, and transparently mendacious political public relations. They are smart enough to know that the problem with crude, abusive political public relations is that it only excites and fires up supporters (who don’t need it because their loyalty is already in the bag), but repulses opponents and puts off people on the fence.

The goal of every intelligent political PR should be, as I pointed out earlier, to convince people on the fence to join you and possibly also win over opponents.

Amnesic Romanticization of Jonathan

I read that scores of people have marched to the home of former president Goodluck Jonathan to plead with him to run for president again. The major argument advanced by people asking for his return to power was that a bag of rice was between N7,000 and N11,000 when he was president.

Well, if we decide that governance should be reduced to the price of a bag of rice, maybe some people should also go beg former President Olusegun Obasanjo to revive his stillborn Third Term project because a bag of rice during his tenure was around N2,500. That’s infinitely cheaper than the price during Jonathan’s time.

And I’d advise the dewy-eyed revisionists to reserve some of their energy so that 4 or 5 years from now when the price of a bag of rice jumps from its current price of N33,000 to possibly N50,000— or more— they can beg Buhari to return to power to restore the price back to N33,000.

If Jonathan couldn’t reverse the price of a bag of rice to the amount it was when he took over power in 2010, if the price, in fact, kept rising steadily throughout his regime, why do people think he can take back the price of a bag of rice from N33,000 to N11,000 if he becomes president again?

How can people be this simplistic and amnesic?

 

 

 

 

 

Strictly Personal

UK-Rwanda relocation plan for asylum seekers is a hot potato by Charles Onyango-Obbo

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In 2019, Rwanda agreed to take in hundreds of African immigrants held in horrid conditions in detention centres in Libya under an agreement with the UN refugee agency, UNHCR, and the African Union.

There was applause.

In August 2021, as America’s 20-year-old military and state-building campaign in Afghanistan unravelled into chaos, in Africa —Rwanda and Uganda — agreed to take in Afghanistan refugees.

Among the Afghans who relocated to Rwanda, escaping the Taliban’s well-known hostility toward education for women, were all 250 students of the famed Afghanistan Leadership School (SOLA), Afghanistan’s only boarding school for girls.

There were cheers and extravagant praise for Rwanda and Uganda. Today, Rwanda hosts nearly 140,000 refugees and asylum seekers. Uganda, on the other hand, hosts 1.5 million refugees, making it the top refugee-hosting country in Africa.

In April this year, hell broke loose. The UK announced that it had a plan to send illegal asylum seekers to Rwanda, where they would either stay or move on to other countries.

The Boris Johnson government insists the programme is aimed at disrupting people-smuggling networks and deterring migrants from making the dangerous sea journey across the English Channel to England from France.

Critics have come out swinging with fury, calling the plan immoral, racist, and several arguing it is risky because several of the human rights found in liberal democracies are absent in Rwanda. This new “democracy test” for resettlement, has opened up a tricky window into the protection business.

The UK asylum affair, meanwhile, has muscled its way into the headlines about the Commonwealth Heads of Government (Chogm) meeting being held in Kigali.

The high emotions the UK-Rwanda asylum plan has kicked up, are a pointer to how complicated, immigration and refugee have come. There are several contradictory things that are both true at the same time.

If Donald Trump’s election victory in the US in 2016, and his turbulent racist-fuelled term tell us anything, it is that the western world has reached “peak” migration.

Uncomfortable to confront, but it is probably no longer sustainable for, especially, people from the south to continue emigrating and fleeing to the West in large numbers. Domestically, the fear of people of colour “replacing” white communities is reaching a fever pitch, and fuelling extreme right-wing politics.

We’ve to grant it. The demographic make-up of the West is changing, and by the end of this century, white people will be minorities in nearly all the major European countries. Not too many people will take their disappearance with great fortitude.

For the western left and progressives, migration and the diverse nations it makes possible is where they see the future of their play in politics. For businesses, migrants provide a new pool of cheap labour, ensuring their profit in a world where China is eating their lunch. Things like the UK-Rwandan plan, do have long-term political and economic consequences.

Yet, that doesn’t explain why the resettlements of immigrants from Libya and Afghanistan in Africa weren’t attacked. The difference could be because Libya’s and Afghanistan’s crises are partly outcomes of western — NATO and the US — interventions that went horribly wrong. The repatriations are a much-needed clean-up of the mess — and there is some consensus of the western left and right on that.

Charles Onyango-Obbo is a journalist, writer, and curator of the “Wall of Great Africans”. Twitter@cobbo3

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Strictly Personal

Tanko Muhammad, Ekweremadu and health of Nigeria by Suyi Ayodele

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What happened to the Nigerian judiciary under the now retired Chief Justice of Nigeria, CJN, Justice Tanko Muhammad, is a symptom of an ailing nation. We must all come to admit that Nigeria is a country that needs moral transplant. Who will be the donor is what we don’t know. That the aeroplane-driving CJN retired after his “brother justices” accused him of misconduct is never news to celebrate. The resignation itself is never a part of the diagnosis of what ails the country. And I sincerely do hope that the General Muhammadu Buhari administration will not because of the belated retirement  roll out the drums to celebrate his tough stance on the fight against corruption!  The judiciary is expected to be the healthiest of the three arms of government. Its chronic illness under Tanko is a pointer to the general well being of the government in power. The undertakers should not be far away as their services may be required soon.

In Africa’s worldview, a healthy man is a wealthy man. The saying, “health is wealth,” underscores the importance human beings attach to sound health. Without sound health, man becomes useless. This is why sane countries of the world don’t play with their healthcare delivery. But it is not so in Nigeria, a country which prides itself as the “Giant of Africa”. By that sobriquet, one would expect that Nigeria would tower above other African countries in all ramifications of life. If you are wondering why we are this low in all aspects of life as a nation, just take a look at our health care delivery system. If Nigeria’s health is failing, or has failed, the citizenry cannot be healthy. For those who care to know, Nigeria is not just ill, it is terminally ill.

Some two years ago or so, I had the misfortune of rushing an ailing church member to the University of Benin Teaching Hospital, UBTH. At the close of service that fateful Sunday, a friend and I had planned to go out with our spouses. We drove out of the church premises and saw the ailing woman being aided to the road to get a taxi to the hospital. We picked her up in my friend’s car while I joined him and asked the women to use my own car. By Ehaekpen Road, the woman gave up the ghost in the car. But we continued the journey to the UBTH. At the Accident and Emergency section of the hospital, she was confirmed as BID (Brought In Dead). That was where our ordeal began. The relation in the car contacted other family members and agreed that the remains of the woman be deposited at the hospital’s morgue. To our utter embarrassment, UBTH had no BID form to take the woman’s profile and have her corpse deposited in the morgue. For over two hours, the corpse was left in our car. I had to ask one of the hospital attendants in charge to copy the information of a used BID form at the back of another used form and fill in for the dead woman. I knew then that we had bigger problems than anyone could imagine. If a teaching hospital, as big as the UBTH, had no ordinary BID form, one can imagine the state of the General Hospital at Afrikpo, or Balewa Village or at Itawure!

This is why, at the slightest discomfort of headache, the locust masquerading as our leaders jet out of Nigeria to seek medical help abroad. From personnel to equipment, infrastructure to medications, hospitals in Nigeria are killing fields. In his 2017 article titled: ‘Africa’s presidents keep going abroad for medical treatment rather than fixing healthcare at home,’ published in Qartz Africa, an online publication, Yomi Kazeem has this to say: “The preference for an international doctor’s appointment is steeped in irony as these leaders often make promises about improving local healthcare a central part of their campaigns while seeking office. But by looking beyond the continent for medical solutions, African leaders maintain a vicious cycle which keeps faith in public healthcare low while channeling substantial state resources to hospitals abroad rather than plug local healthcare gaps. In many African countries, this reality is all too apparent. According to the World Health Organisation estimates, with a shortage of 4.2 million health workers, Africa is the region with the world’s second-worst health worker shortage”. Zeroing down on Nigeria, Kazeem  quoted WHO as saying that: “In Nigeria, Africa’s most populous country, the shortage  will be less severe if the health system could call on the services of the up to 15,000 Nigerian doctors estimated to be working outside the country. But there’s little motivation for doctors practising abroad to return home with crumbling infrastructure, lack of drugs and poor compensation.” If in 2017, we had 15,000 Nigerian medical doctors working outside the shores of the country, your guess is as good as mine on what the figure will be now.

Nothing, in recent time speaks to the parlous state of our healthcare delivery system more than last Thursday’s arrest of Senator Ike Ekweremadu and his wife, Beatrice, by the Metropolitan Police in far away United Kingdom. According to the reports of the arrest, the former deputy senate president was accused of trafficking a child to the UK for organ harvest and slavery. A statement issued by the Met police says “Beatrice Nwanneka Ekweremadu, 55 (10.9.66) of Nigeria is charged with conspiracy to arrange/facilitate travel of another person with a view to exploitation, namely organ harvesting. Ike Ekweremadu, 60 (12.05.62) of Nigeria is charged with conspiracy to arrange/facilitate travel of another person with a view to exploitation, namely organ harvesting. They have both been remanded in custody and will appear at Uxbridge Magistrates’ Court later today. A child has been safeguarded and we are working closely with partners on continued support. As criminal proceedings are now under way we will not be providing further details”. Ever since, the senator’s team has responded to state that the alleged “organ harvest victim” is not a 15-year-old street lad, but a 22-year old adult who volunteered to donate one of his organs for Ekweremadu’s daughter, Sonia, who is having challenges with her kidney. My thrust here is not to probe into the veracity or otherwise of the claims that the supposed organ donor, David Nwamini Ukpo, was shipped to the UK legally. I would also not bother to interrogate whether Ukpo is on his own an opportunist, who, according to claims, when he realised that he would be shipped back to Nigeria after his organ failed to match that of Sonia,  decided to raise false alarms of abuse and what have you. No, my focus is why, in the first instance, Ekweremadu had to depend on a UK hospital for an organ transplant operation for his darling daughter.

The problem with the Enugu-born senator is the problem with all our political leaders in Nigeria. Like the saying goes: “all are thieves but he who is caught is the barawo”. For crying out loud, Ekweremadu has been in the corridors of power since the time lizards were few. He is a confirmed “omo ijoba” (government child). Two years before the advent of the current political disaster we call democratic governance, he was elected chairman of Aniri Local Government Area of Enugu State on the platform of the defunct United Nigeria Congress Party, UNCP. He was elected into the Senate in 2003 and was deputy Senate president for 12 years, beginning with the era of David Mark, through to Bukola Saraki. In his 19-year stay in the Senate, like his other political leeches feeding fat on our patrimony without a whim of concern for the common good, Ekweremadu did not see any reason why Nigeria should have well -equipped hospitals where ailments like organ failure of any shade could be treated. Unfortunately, Ekweremadu is not the only culprit in the league of Nigerian leaders engaged in medical tourism. The league, as we all know, is led by General Muhammadu Buhari, who holds the life trophy of spending 104 days at a stretch on a London hospital bed at our expense, with the presidential jet parked at Heathrow Airport, accumulating demurrage! When we add the BTA of his personal aides who accompanied him to the UK, Buhari will go down in history as the man who spent what could have built for the nation a decent hospital for the use of the people on a single medical trip abroad. So, when news of the arrest of Ike and Beatrice Ekweremadu filtered in, what easily came to my mind is the saying that when the head is rotten, the tail will be home for maggots! Cumulatively, an August 5, 2021 report by the Premium Times of Nigeria, puts the number of days General Buhari had spent on medical tourism to the UK at 200. You may wish to ask: did Buhari not talk about the parlous state of the nation’s health institution while seeking our votes in 2014? Did he not assure us that he would not go abroad for medical attention? Kazeem, quoted earlier, answers the posers.

That done, as humans, we may also wish to look at the desperation of the father-figure Ekweremadu presents as he seeks a medical solution to his ailing daughter’s health. There is a deep prayer among my people which says: “ki Oluwa ma fi ina omo jo wa” (May God not allow us to be scorched by the death of our child). This is where I believe that our thoughts should be with Miss Ekweremadu as she battles for survival at this critical moment. It is even more important for us to spare a moment of prayer for Sonia, now that the most important caregivers of her life, the parents, are in detention. The thought that her parents are locked up in cells in the UK because of her is devastating enough for the poor girl. While we have the assurance that, unlike what we have in Nigeria, the UK Government would not allow Sonia to be left unattended to, we cannot overemphasise the importance of the presence of her parents at this crucial  time. Again, that the Ekweremadus were picked up on their way to Turkey is an indication of how desperate they were to bring their daughter back to sound health. We may frown at the method employed to achieve that. We may interrogate why the replacement for the failing organ was not sourced within the family circles. In all that, we must have it at the back of our minds that every mother hen uses her back to shield her chicks from the ravenous hawk. We therefore call on the Almighty God, our Healer, to stretch His healing hands on Sonia and make this storm to pass. We pray that she surmounts this mountain before her and becomes useful to Nigerian society and humanity in general. We also pray that after this, every Ekweremadu in leadership in Nigeria will see the need to build up our health institutions and other decayed infrastructure in the country as doing so is also in their own interest. May Sonia live!

 

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