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Rwanda sets pace for plastic cycle management. Here’s how

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Rwanda has teamed up with 13 other countries and the European Union to come up with a proposal that is calling for a full spectrum approach to plastic pollution.

The proposal, which calls for the creation of an internationally legally binding agreement covering all stages of the plastic life cycle and by adopting a circular economy approach to plastics, was presented at the United Nations (UN) Environmental Assembly meeting in Nairobi discussing the problem of plastic waste.

The proposal covers plastic use and disposal, the extraction of raw materials and plastic production.

Delegates from member countries have put forth proposals for a binding global treaty to curb plastic pollution.

Waste management has been one of core environmental challenges in the world, particularly in Africa. In Nigeria, one of Africa’s most populous countries, about some 32 million tonnes of waste are generated per year of which 2.5 million tonnes are plastic waste. Lagos, the commercial capital of Nigeria generates 9,000 tonnes of waste daily with 86 percent of it plastic.

Kenya environmentalist and activist, Wanjira Mathai, while reacting to the development, said

“We must celebrate what Rwanda is trying to do because we know that on the continent Rwanda continues to lead with respect, they were the first country to ban single use plastic. Most of us followed later, keeping our environment clean. It is a country that has got credibility with respect to this agenda. I really hope they get the support that is needed. With the information we have today, with what we know today about the impacts of plastics on our oceans, on our environment we cannot be those people. We have got to find alternatives so I hope they get the support they need,”

In February 2021, Wildlife group WWF published a report written in collaboration with Germany’s Alfred Wegener Institute.

The study compiled data from 2,590 scientific studies on the topic and found that plastic has infiltrated all parts of the ocean, and called for urgent efforts to create an international treaty on plastics.

According to the WWF report published, 88% of marine species it studied are affected by severe contamination of plastic in the ocean. The report said that many animals have ingested these plastics, including animals commonly consumed by humans.

In the Rwandan capital, Kigali, plastic waste is being recycled by a local company.

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YouTube paid $50 billion to creators, media outlets in 3 years, to pay them 45% Ad revenue

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Video streaming platform, YouTube, has revealed that it paid content creators, artists, and media companies over $50 billion over the last 3 years.

The Google-owned streaming service recently announced that it would introduce advertising on its video feature shorts and give video creators 45% of the revenue.

With 30 billion-plus daily views and 1.5 billion-plus monthly logged-in users, Youtube is introducing new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos.  

YouTube’s Chief Product Officer, Neal Mohan, said: “YouTube’s first-of-its-kind, industry-leading Partner Program changed the game for long-form video. And now we’re changing the game again, this time by opening it up to Short-form creators and introducing revenue sharing to Shorts.

“This is the first-time revenue sharing is being offered for short-form video on any platform at scale, adding to the 10 ways creators can already earn revenue on YouTube. It’ll be available to all of those in YPP — including the new, mobile-first creators, who will be joining the program for the first time.”

Also speaking, Lyor Cohen, YouTube’s Global Head of Music, said: “Creator Music is the future. We’re building the bridge between artists and creators on YouTube to elevate the soundtrack of the creator economy; it’s a win-win-win for artists, songwriters, creators, and fans.

With Creator Music, artists have a new way to get their music out into the world; fans can now discover music they love on their favorite creator’s channels, and both creators and artists will have new revenue opportunities.

YouTube has 2.1 billion monthly active users based all around the world and the number shows no signs of slowing down, with the projected number of users increasing each year. In terms of daily active users, YouTube sees approximately 122 million users per day.

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Kenyan logistics startup, Araka, launches on-demand App that prioritises drivers

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Kenyan mobility and logistics startup, Araka, has launched a super App which seeks to solve challenges faced by on-demand e-hailing drivers and logistics companies.

The platform allows its customers to book all sorts of services, key among them rides and deliveries, but is to be more driver-focused than its competitors, according to the startup’s CEO, Mark Pascal.

Araka which was founded in November 2021 by Pascal, together with Drake Smith, Michael Kariamu and Emmanuel Maingi, is a “fintech, logistics and mobility platform that helps digital economy drivers own their vehicles for less, access short-term credit, and connect with clients,” according to Disrupt Africa.

Speaking on the successes of the platform, Pascal said:

“At Araka, we solve the two main problems faced by digital drivers. The first of these is the high commission charged by similar platforms.

“Where our competitors charge drivers up to 25 per cent commission, we charge only five per cent, hence helping our drivers to save up to 60 per cent of their current spending on commissions.

“The second major challenge is the high cost of consumer and work tool loans, where Araka is undercutting up to 150 per cent monthly interest on short-term loans to drivers for consumer credit like fuel, airtime and data.

“We offer our riders work tool financing at low four per cent monthly interest, leading to up to 12 per cent annual interest savings,” he said.

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