Two of Africa’s most prominent B2B e-commerce giants, Kenya’s Wasoko and Egypt’s MaxAB, have announced a preliminary merger that will see them come together as one entity to drive the transformation of the informal retail sector in the continent.
The preliminary merger agreement, according to MaxAB CEO, Belal El-Megharbel, is a crucial first step in the process that will allow the two startups iron out the details and determine whether or not they are a good fit.
El-Megharbel, in a statement on Friday, said the agreement was non-binding and only serves as a blueprint for the final merger agreement.
“It has not yet been announced what that new entity will be called, or whether the merger of equals is a 50/50 share split or otherwise,” El-Megharbel said.
“This merger is the culmination of developing excellent teams, a lot of hard work over the years and a commitment to innovative solutions adding up to our unique offering to retailers.
“I am proud of what we have achieved as MaxAB, and even more excited for our future together with Wasoko. As a combined company, we can truly unlock the potential of Africa’s informal retail sector across a variety of technology-enabled services in e-commerce, fintech and logistics.
“As we embark on this new chapter, I am confident that the natural synergies between us will empower our customers and partners across the continent”, he added.
Also speaking on the deal, Daniel Yu, Wasoko’s CEO, said:
“As we embark on our next stage of expansion, our merger with MaxAB underscores our commitment to empowering businesses and connecting consumers across all parts of the African continent with an affordable and diverse range of essential products.
“When I launched Wasoko in Kenya in 2016, it was with the promise of becoming a truly pan-African company, and this merger is the boldest step we’ve taken towards realising that goal while reflecting my personal history developing the initial concept behind Wasoko during my time spent in Egypt over a decade ago.
“We are excited to go further together on our shared vision, bolstered by complementary strengths while building the foundation for a remarkable partnership”.
Wasako, which was previously known as Sokowatch, had, in March 2022, closed a $125 million Series B equity round that enabled retailers to restock products for their businesses at any time via mobile app with free same-day delivery.
It is accessible across Kenya, Tanzania, Rwanda, Uganda, Zambia and the Democratic Republic of Congo (DRC).
On the other hand, MaxAB, which was founded in 2018, also closed its own $40 million pre-Series B equity round in October 2022, which allowed local underserved merchants and mom-and-pop shops in Egypt and Morocco to grow, increase their revenues, and enhance their own quality of life.