Samsung Electronics East Africa has entered into a partnership with Kenya’s home appliances store, Housewife’s Paradise, to commence the collection of e-waste for recycling aimed at providing a joint-effort on environmental conservation.
According to Samsung East African Head of Service Division, Ronald Mitei, the collection of e-waste would begin in Nairobi before scaling to the rest of the country by the end of the year.
Under the e-waste management program, Housewife’s Paradise will collect Samsung brand-only e-waste at a customer’s preferred time and date, with the waste delivered to WEEE Centre, the official Samsung recycling partner in Kenya and then be discarded.
“We have been dedicated to responsible e-waste management for the last few years and we now want to scale it up to ensure that we minimize any negative environmental impact of our products,” Mitei said.
“This includes taking responsibility for the end-of-life phase of our products to prevent environmental harm. Our e-waste program and recycling program are an important part of this commitment,” he added while addressing a press conference on Tuesday.
“Samsung Electronics is strongly committed to proper e-waste disposal and we believe in safeguarding our environment through responsible disposal and recycling of electronic waste, transforming it from being hazardous to beneficial.
“Working together with our partners, we can ensure that waste is not just discarded, but transformed into reusable materials.
“This collaboration embodies our shared dedication to sustainable practices, conservation, and the health of our planet,” Mitei added.
Also speaking during the press conference, Managing Director of Housewife’s Paradise, Zul Jamal, said:
“As a responsible home appliance retailer, we understand the importance of proper e-waste disposal.
“It’s not just about selling new appliances; it is also about ensuring that the old ones are retired in a way that is safe for our environment.
“That is why we are devoted to providing our customers with easy access to responsible recycling options, and encouraging the sustainable disposal of electronic products.”