Nigeria’s advertising agency, ARCON, has initiated a lawsuit against Meta incorporated, owners of Facebook, over violation of advertising laws.
The Advertising Regulatory Council of Nigeria (ARCON) in a statement revealed that it is seeking ₦30 billion for violation and for revenue loss as a result of Meta Incorporated’s continued exposure of unapproved adverts on its platforms.
The statement revealed ARCON is seeking “A declaration “that the continued publication and exposure of various advertisements directed at the Nigerian market through Facebook and Instagram platforms by Meta Platforms Incorporated without ensuring same is vetted and approved before exposure is illegal, unlawful and a violation of the extant advertising Law in Nigeria”.
The regulatory agency “is seeking ₦30b in sanction for the violation of the advertising laws and for loss of revenue as a result of Meta Incorporated’s continued exposure of unapproved adverts on its platforms,
The agency maintained that “it would not permit unethical and irresponsible advertising on Nigeria’s advertising space”
The Nigerian authorities under President Muhammadu Buhari have some strained relationships with an international tech company and social media platforms.
Recall that the Nigerian Minister for Information, Alhaji Lai Mohamed, in May hinted that the country is monitoring Meta incorporated whose platforms include Messenger, Instagram, and WhatsApp, over the use of the platform by the proscribed separatist group, IPOB.
Also, between 5 June 2021 to 13 January 2022, the government of Nigeria officially banned and restricted the micro-blogging site, Twitter from operating in the country.
But all the other side of the coin, the emergence of unregulated use of social media has provided grounds for vices like cybercrime, cyberbullying, cyberstalking, and hate speech amongst others.
To that end, regulation isn’t out of place. With the reality of the world being a global village, stringent laws against social media might be counter-productive. If the intention isn’t to breed a pariah state, then a balance and compromise should be struck between regulators and social media platforms.