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Nigeria’s Ad regulator, ARCON, slams Facebook ₦30 billion lawsuit over violations

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Nigeria’s advertising agency, ARCON, has initiated a lawsuit against Meta incorporated, owners of Facebook, over violation of advertising laws.

The Advertising Regulatory Council of Nigeria (ARCON) in a statement revealed that it is seeking ₦30 billion for violation and for revenue loss as a result of Meta Incorporated’s continued exposure of unapproved adverts on its platforms.

The statement revealed ARCON is seeking “A declaration “that the continued publication and exposure of various advertisements directed at the Nigerian market through Facebook and Instagram platforms by Meta Platforms Incorporated without ensuring same is vetted and approved before exposure is illegal, unlawful and a violation of the extant advertising Law in Nigeria”.

The regulatory agency “is seeking ₦30b in sanction for the violation of the advertising laws and for loss of revenue as a result of Meta Incorporated’s continued exposure of unapproved adverts on its platforms,

The agency maintained that “it would not permit unethical and irresponsible advertising on Nigeria’s advertising space”

The Nigerian authorities under President Muhammadu Buhari have some strained relationships with an international tech company and social media platforms.

Recall that the Nigerian Minister for Information, Alhaji Lai Mohamed, in May hinted that the country is monitoring Meta incorporated whose platforms include Messenger, Instagram, and WhatsApp,  over the use of the platform by the proscribed separatist group, IPOB.

Also, between 5 June 2021 to 13 January 2022, the government of Nigeria officially banned and restricted the micro-blogging site, Twitter from operating in the country.

But all the other side of the coin, the emergence of unregulated use of social media has provided grounds for vices like cybercrime, cyberbullying, cyberstalking, and hate speech amongst others.

To that end, regulation isn’t out of place. With the reality of the world being a global village, stringent laws against social media might be counter-productive. If the intention isn’t to breed a pariah state, then a balance and compromise should be struck between regulators and social media platforms.

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Tanzania’s auto-tech startup Spana is simplifying car maintenance— CEO

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Tanzania’s auto-tech startup, Spana, has developed a mobile application for a bouquet of automobile services, enabling individual car owners and businesses to request auto diagnostic checks, vehicle servicing, and repairs, or subscribe their vehicles to annual routine maintenance, according to co-founder and CEO, Julius Mbungo.

Mbungo who made the boast in an interview on Wednesday, said the startup which was founded in late 2023 by himself, Ebenezery Kimaro, and John Mwapinga, allows “users to access reliable mechanics, their car’s maintenance history, track expenses, and receive service reminders, among other things.”

In the interview, Mbungo said before coming up with the startup, he had, in 2022, conducted a survey of car owners, mechanics and garage owners to learn about how car owners access services for their cars and the challenges they face when it comes to dealing with mechanics.

“We talked to more than 800 people, and the results were astonishing. Eighty per cent weren’t very happy with existing solutions, and those who were at least satisfied complained about the rip-off from some of the service providers,” he stated.

“Tanzania, like most Sub-Saharan African countries, is a used-car dominated market, by a ratio of 90:10, where cars as old as 20-years still find their way onto the roads.

“The used cars are powered by after-market spare parts where most are fake, leading to frequent breakdowns and car owners spending four times more on maintenance. There’s also a lack of expertise and modern tools,” Mbungo said.

He emphasized that “Spana is on a mission to provide efficient, affordable, and transparent auto repair and maintenance, combating counterfeit spare parts.”

“We want to foster a vehicle maintenance culture in Tanzania, helping customers with repairs and spare part procurement along the way.

“We want to prolong the longevity of Tanzanians’ vehicles and keep our roads and people safe.

“Since our inception, we have 30 workshops registered on our platform, and 180 mechanics, with over 1,000 cars registered.”

He stressed that the platform currently operates in two Tanzanian cities – Dar es Salaam and Arusha – with plans to expand to Dodoma and Zanzibar later this year.

“But we are looking forward to adding more services on the platform, such as vehicle insurance and vehicle repair loan,” Mbungo added.

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Institute calls for responsible social media usage among youths

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Smart Zambia Institute has reiterated the importance of youths to use social media responsibly.

Senior Business Applications Officer at the e-Government Division, Kamuvwi Lungu, emphasized the existence of strict measures on government communication platforms aimed at prohibiting users from posting profanity or engaging in abusive behaviour.

This information was conveyed in a post reflecting on the digital transformation discussion held on the Smart Zambia official Facebook page on Tuesday.

“These security measures are crucial for identifying and regulating individuals who violate these guidelines,” Smart Zambia stated.

The institute said the primary purpose of such policies was to maintain a respectful and constructive online environment while promoting responsible online behaviour among users.

“It served as a reminder of the importance of creating a safe and respectful online space while harnessing the benefits of social media for personal and professional growth,” it added.

The institute described social media as a powerful tool for communication and networking adding that it is a platform that requires careful monitoring and regulation to ensure a positive user experience.

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