Potcast Production, an Egypt-based innovative company that specializes in podcast production, has announced securing an an undisclosed pre-seed funding round to help enhance its content production capabilities, scale its marketing efforts, and accelerate the development of new podcast series.
Potcast Productions which was established by entrepreneur Islam Adel in 2020, creates 15 diverse podcast programmes tailored to various target demographics, and has racked up seven million listens and over 600,000 viewing hours within the last six months.
According Adel, the pre-seed funding round comes from Innovative Media Productions (IMP), the media company behind Egypt’s Shart Tank television show, which made its first investment in Potcast Productions back in April, as well as renowned investor Ahmed Tarek Khalil.
“The funds will be used to enhance Potcast’s content production capabilities, scale up its marketing efforts, and accelerate the development of new, high-quality podcast series that cater to a diverse and growing audience,” Adel said.
“This round of investment will also support plans to produce high quality audio experiences both digitally and offline, further solidifying Potcast’s position as a leader in audio-first content production.
“The injection of funds will be directed towards enhancing Potcast’s capacity to produce high-quality content, scaling its marketing initiatives, and creating new podcast series to meet the demands of an increasingly diverse listener base.
“The investment will also support Potcast’s ambition to deliver premium audio experiences, both online and offline, thereby reinforcing its status as a pioneer in the realm of audio-first content production.
“Securing this follow-up investment from IMP and Ahmed Tarek Khalil is a testament to the hard work and dedication of our team.
“Their support validates our mission to transform podcasting in the region and propels us forward as we continue to innovate and expand our reach,” Adel said.