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Kenyan govt launches digital campaign to position country as top tourism destination, tech hub

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The Kenya Government has launched a digital campaign aimed at promoting the country as a premium destination for tourism, technology, and investment.

Dubbed “Let’s Go to Kenya”, the digital campaign which was launched by the Ministry of Information Communication and Digital Economy (MoICDE) in collaboration with Konza Technopolis and ICT Authority, will, among other things, “highlight Kenya’s scenic beauties, Kenya’s burgeoning tech sector, investment-friendly environment, and the opportunities available for entrepreneurs and investors in tech and tourism,” according to the Permanent Secretary, State Department for Information Communications Technology (ICT) and Digital Economy, Eng. John Kipchumba Tanui, who represented the Minister.

“The Government through the Ministry of ICT and Digital Economy is embarking on a mission to elevate the awareness of Kenya as a premier destination for tourism and investment,” Tanui said during the launching in Nairobi.

“We aim to achieve this through the power of technology, working with our partners specifically harnessing the capabilities of digital media platform that’s why we’ve launched the hashtag #LetsGoToKenya digital campaign.

“Our strategy will involve a comprehensive approach, leverage the enthusiasm of our youthful tech-savvy population which constitute over 70% of our demographics, and this is the power we want to unleash,” Tanui added.

CEO of Konza Technopolis, John Paul Okwiri, who also spoke at the event, said the “Let’s Go to Kenya” campaign will “play a pivotal role in showcasing Kenya’s potential as a hub for technology and innovation, and in inviting businesses, investors, and professionals to explore the opportunities available in the country’s growing tech ecosystem.”

“This is an initiative that will encourage more people to visit Kenya either as regular tourists or as tech nomads –an area which is gaining recognition.

“Through this campaign, Konza Technopolis will work closely with our parent Ministry to position Kenya as a leading ICT destination in Africa to attract local and international investment in technology and innovation, supported by its Media City and Data Centre.”

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MTN, Vodacom remain South Africa’s most valuable brands— Report

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A report released on Tuesday by global brand valuation consultancy, Brand Finance, has rated telecom giants, MTN and Vodacom, as the most valuable brands in South Africa.

According to the report, MTN is still the standout company, maintaining its position as the most valuable South African brand, despite experiencing an 8% decrease in brand value to ZAR68.2 billion.

Part of the report noted that the telecommunications company has significantly “expanded outside of its home market and has a stronghold in Nigeria, which is now MTN’s largest market in terms of both user base and revenue.”

“On the other hand, Vodacom’s brand value increased 10% to ZAR43.9 billion in 2024,” it said.

“This secures its second place in the ranking, while also narrowing the gap with leading competitor MTN.”

The Brand Finance research indicates that the influence of majority shareholder Vodafone has bolstered Vodacom’s brand and market standing.

Although Vodacom operates autonomously and is listed on the Johannesburg Stock Exchange, Brand Finance data reveals that Vodacom’s association with Vodafone enhances brand equity, cultivating recognition and trust.

“Amid the myriad of challenges that South African businesses are facing, our research highlights that now, more than ever, brand consistency is crucial in driving growth,” the report endorsed by Jeremy Sampson, Chairman, Brand Finance Africa, stated.

“For the past fifteen years, MTN and Vodacom have consistently maintained their positions as the top two most valuable brands and six of the top ten brands have stayed in the top ten.

“Leading brands like MTN, Vodacom, Standard Bank, and Absa have also nearly doubled their brand values since 2016.

“Time and time again, our findings underscore the critical need to prioritise brand investment as a strategic imperative, safeguarding companies’ brand as a valuable asset for the future,” it added.

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Nigerian healthtech startup Remedial Health launches app with digital POS, barcode scanner

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Nigerian healthcare startup, Remedial Health, has announced the launching of a new app with digital point of sales (POS) and barcode for neighbourhood pharmacies and Proprietary Patent Medicine Vendors (PPMVs) across Africa.

Co-founder and CEO of Remedial Health, Samuel Okwuada, who disclosed this in a statement, said the new “app comes with a digital POS terminal to support payment collection, virtual business accounts to receive payments.”

“It also has an in-built barcode scanner feature for recording product sales and store-switch functionality to enable the seamless management of multiple stores, as well as inventory management solutions for restocking and easily identifying short-dated products.”

Okwuada added that the app also offers comprehensive financial reporting to manage profit and loss, and data analytics to inform decision making.

“Neighbourhood pharmacies and PPMVs represent the frontline of healthcare delivery in Africa but they have historically been left to their own devices to figure out how to be efficient and profitable,” he said.

“Our mission is to empower these essential service providers with the tools they need to manage day-to-day operations and seamlessly run their practices effectively.

“We spent a lot of time interacting with our customers in the process of delivering this product and the feedback has been great.

“We are excited by the opportunity to get the app into the hands of pharmacies and PPMVs across the country to support their ongoing success, as well as the health and wellbeing of the nation.

“Our customers can also access same-day delivery and leverage inventory financing to minimise cash-flow friction for routine orders and maximise sales opportunities.”

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