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Kenyan govt launches digital campaign to position country as top tourism destination, tech hub

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The Kenya Government has launched a digital campaign aimed at promoting the country as a premium destination for tourism, technology, and investment.

Dubbed “Let’s Go to Kenya”, the digital campaign which was launched by the Ministry of Information Communication and Digital Economy (MoICDE) in collaboration with Konza Technopolis and ICT Authority, will, among other things, “highlight Kenya’s scenic beauties, Kenya’s burgeoning tech sector, investment-friendly environment, and the opportunities available for entrepreneurs and investors in tech and tourism,” according to the Permanent Secretary, State Department for Information Communications Technology (ICT) and Digital Economy, Eng. John Kipchumba Tanui, who represented the Minister.

“The Government through the Ministry of ICT and Digital Economy is embarking on a mission to elevate the awareness of Kenya as a premier destination for tourism and investment,” Tanui said during the launching in Nairobi.

“We aim to achieve this through the power of technology, working with our partners specifically harnessing the capabilities of digital media platform that’s why we’ve launched the hashtag #LetsGoToKenya digital campaign.

“Our strategy will involve a comprehensive approach, leverage the enthusiasm of our youthful tech-savvy population which constitute over 70% of our demographics, and this is the power we want to unleash,” Tanui added.

CEO of Konza Technopolis, John Paul Okwiri, who also spoke at the event, said the “Let’s Go to Kenya” campaign will “play a pivotal role in showcasing Kenya’s potential as a hub for technology and innovation, and in inviting businesses, investors, and professionals to explore the opportunities available in the country’s growing tech ecosystem.”

“This is an initiative that will encourage more people to visit Kenya either as regular tourists or as tech nomads –an area which is gaining recognition.

“Through this campaign, Konza Technopolis will work closely with our parent Ministry to position Kenya as a leading ICT destination in Africa to attract local and international investment in technology and innovation, supported by its Media City and Data Centre.”

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Huawei launches cloud service in Nigeria

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Global technology company, Huawei, has launched its first African hyperscale local cloud service in Nigeria, making it the first international cloud provider to offer such services in the country.

The CEO of Huawei Nigeria, Chris Lu, who unveiled the new local cloud in Lagos on Wednesday, said it was powered by Tier 3+ data centres, providing ultra-fast services with a latency of just 15 milliseconds.

According to Lu, this will ensure that data storage and computing resources remain within Nigeria, benefiting local businesses and sectors, particularly fintech companies that require strict adherence to data protection laws.

At the launch event, themed “Leap Now With A Better Cloud,” Lu emphasised the company’s dedication to supporting Nigeria’s digital economy.

He noted that the initiative was a significant milestone towards meeting the country’s data protection regulation, and alignment with the Nigeria Data Protection Commission’s objectives to limit cross-border data transfer and have data kept within the country.

“With disruptive technology, we can transform our daily lives, our industries, and our economy. Not knowing where your data is stored is terrifying,” Lu said.

“The Huawei local cloud ensures your data and that of your customers are safely protected. Our local cloud provides better latency, better services, and ensures data sovereignty for our customers.

“Huawei’s is offering enhanced data sovereignty, reduced latency, and bolstered support for local businesses.The service aims to support Nigerian startups, SMEs, and the broader tech ecosystem and aligns with Nigeria’s regulatory environment and digital transformation goals.”

Beyond cloud technology, Huawei has invested heavily in Africa’s tech ecosystem, forming partnerships with governments and private entities to drive digital transformation.

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SunCulture partners Turaco to empower Kenyan farmers with affordable climate insurance

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Kenyan solar-powered irrigation solutions startup, SunCulture, has joined forces with leading mass-market insurtech company, Turaco, to launch a platform called “SunCulture Protect”, aimed at providing enhanced protection to small holder farmers using SunCulture’s pay-as-you-go (PAYG) devices.

According to Samir Ibrahim, the CEO of SunCulture, the partnership between two leading Kenyan tech companies will address the urgent need for risk mitigation tools, such as insurance, for the most vulnerable populations, enabling and expanding access to healthcare.

“As the impact from climate change escalates, the frequency and intensity of extreme weather events are expected to rise, negatively affecting health outcomes and pushing millions of Africans into poverty,” Ibrahim said.

“At SunCulture, our mission has always been to help small holder farmers grow more food and improve their livelihoods.

“Partnering with Turaco allows us to extend our commitment by not only providing sustainable energy solutions but also offering financial security and peace of mind to our customers and their families,” he said.

He also stated that SunCulture Protect offers essential health and life coverage, safeguarding customers and their families against unforeseen medical expenses and risks that are exacerbated by extreme weather events.

Ted Pantone, CEO of Turaco, who also commented on the partnership, said he believed affordable insurance should be accessible to everyone, especially those that are the most vulnerable to the impacts of climate change.

“Our partnership with SunCulture enables us to provide essential coverage that not only protects livelihoods but also fosters long-term resilience among small holder farmers,” he said.

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