The Kenya Government has launched a digital campaign aimed at promoting the country as a premium destination for tourism, technology, and investment.
Dubbed “Let’s Go to Kenya”, the digital campaign which was launched by the Ministry of Information Communication and Digital Economy (MoICDE) in collaboration with Konza Technopolis and ICT Authority, will, among other things, “highlight Kenya’s scenic beauties, Kenya’s burgeoning tech sector, investment-friendly environment, and the opportunities available for entrepreneurs and investors in tech and tourism,” according to the Permanent Secretary, State Department for Information Communications Technology (ICT) and Digital Economy, Eng. John Kipchumba Tanui, who represented the Minister.
“The Government through the Ministry of ICT and Digital Economy is embarking on a mission to elevate the awareness of Kenya as a premier destination for tourism and investment,” Tanui said during the launching in Nairobi.
“We aim to achieve this through the power of technology, working with our partners specifically harnessing the capabilities of digital media platform that’s why we’ve launched the hashtag #LetsGoToKenya digital campaign.
“Our strategy will involve a comprehensive approach, leverage the enthusiasm of our youthful tech-savvy population which constitute over 70% of our demographics, and this is the power we want to unleash,” Tanui added.
CEO of Konza Technopolis, John Paul Okwiri, who also spoke at the event, said the “Let’s Go to Kenya” campaign will “play a pivotal role in showcasing Kenya’s potential as a hub for technology and innovation, and in inviting businesses, investors, and professionals to explore the opportunities available in the country’s growing tech ecosystem.”
“This is an initiative that will encourage more people to visit Kenya either as regular tourists or as tech nomads –an area which is gaining recognition.
“Through this campaign, Konza Technopolis will work closely with our parent Ministry to position Kenya as a leading ICT destination in Africa to attract local and international investment in technology and innovation, supported by its Media City and Data Centre.”