Nigeria’s online loan startup, Veend, has announced its intention to reposition its services to provide on-demand access to finance for emergency or working capital purposes to borrowers with verifiable income.
Co-founder and CEO, Olufemi Olanipekun, who made the announcement on Tuesday, said the company which came on board in 2021 was upgrading its services which included “providing instant loans online, meeting urgent personal needs with quick cash loans in less than five minutes without collateral” for customers.
“Our biggest customer group are Nigerian civil servants who are married with children, and barely earn enough to keep up with their household expenses,” Olanipekun said.
“So they set up side businesses like farms and bakeries, and some of them sell construction materials so they can earn more money to afford the necessities of their household.”
“For this customer group, Veend provides on-demand access to funds via USSD, mobile app, credit-enabled cards, and website.”
“Credit penetration is still low in Africa and is currently at 13 per cent in Nigeria. Though it is easy to lend, the problem that has prevented credit from growing sustainably is the problem of defaults.”
“We are taking another approach by educating consumers on how to be a responsible borrower and how to manage their finances, and we are providing tools to help them earn more.”
“Our model differs from that of the competition because we can access alternative data after getting consent from the customer and deduct repayment directly from the customer’s income source,” Olanipekun said.
“This approach allows us to maintain a low default rate. We also do not harass our customers if they default. We know life happens sometimes. Instead, we help them by recommending how they can restructure their finances to suit their new situation,” he added.