Connect with us

Tech

Airtel Africa announces launch of ads platform for advertisers, agencies

Published

on

Airtel Africa has announced the launching of its ads platform, ‘’Airtel Ads’’, marking its official entry into the African advertising industry.

Airtel Africa’s Chief Commercial Officer, Anthony Shiner, who made the announcement on Thursday, said “Airtel Ads” would allow advertisers and agencies to efficiently manage, purchase, and optimize digital ad inventory across multiple ad exchanges in real-time.

In a press release he personally signed, Shiner said the platform which is powered by Intent.ai, is designed for media agencies and businesses, streamlining the process of purchasing advertising space.

“We are excited to introduce Airtel Ads in Africa. This innovative platform will support advertisers and businesses to gain unprecedented control over their marketing campaigns, leveraging Airtel Africa’s extensive customer base and world-class technology,” Shiner said.

‘’Airtel Ads is a testament to our leadership in shaping the communications landscape in Africa, ensuring businesses are supported to achieve their objectives using data-first tools to inform their business decisions,” he added.

He stated that the feature will enable advertisers to make informed ad placement decisions by combining various tools and functionalities within a single platform and offers a comprehensive solution for digital advertising management.

“The platform will leverage Airtel Africa’s extensive customer base of more than 150 million customers, utilizing data from both telecommunications services and mobile wallets.

“Understanding the current limitations in ad performance for organisations, Airtel Ads aims to seamlessly merge all ad networks with Airtel Africa’s first-party telecommunications data,” Shiner said.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech

Job losses loom as Microsoft set to shut down Lagos tech centre

Published

on

An estimated 500 jobs are at risk following the decision of United States-based multinational technology giant, Microsoft, to close down its African Development Centre (ADC) located in Lagos, Nigeria.

Though no reason has been advanced for the impending closure of the ADC, industry experts say it may not be unconnected with the unfavourable economic policies of the President Bola Tinubu administration which has seen businesses suffer, while many foreign conglomerates have been forced to close shop and leave the country.

An inside source who pleaded anonymity, said Microsoft had in an internal memo, communicated to its members of staff on Monday about shutting down operations in Lagos.

“The affected employees would receive salary payments till June and continue to be covered by health insurance,” the insider said.

He added that the closure of the ADC will only affect Microsoft’s operations in West Africa but not its East Africa facility located in Nairobi, Kenya.

Microsoft had launched its $100 million African Development Centers initiative in 2019, establishing facilities in both Lagos and Nairobi.

In Nigeria, the tech giant hired more than 120 engineers when it was unveiled in 2022, and over the years, have growi its staff strength to more than 500 in total.

The company, in 2019, said it aimed to recruit 100 full-time engineers by the end of the year, and 500 engineers by the end of 2023 in its bid to tap into Africa’s innovation in fields like fintech, agritech and off-grid energy and hopes to tap into them.

“The ADC will be unlike any other existing investment on the continent. It will help us better listen to our customers, develop locally and scale for global impact,” Microsoft executive vice president, Phil Spencer, had said in Nairobi.

“Beyond that, it’s an opportunity to engage further with African partners, academia, governments and developers – driving impact and innovation in sectors important to Africa,” Spencer said.

Continue Reading

Tech

Nigeria to ban naira from crypto trading platforms

Published

on

The Securities and Exchange Commission of Nigeria plans to delist the country’s currency, Naira, from all peer-to-peer cryptocurrency platforms to combat dollar racketeering and exchange rate manipulations.

The development took place in the context of the Federal Government of Nigeria’s recent efforts to regulate the country’s estimated $57 billion cryptocurrency market.

During a Monday discussion with representatives of Nigeria’s blockchain business, Emomotimi Agama, the recently appointed Director-General of the Commission, revealed the government’s most recent proposal.

The Nigerian Blockchain Industry Coordinating Committee organized the gathering. Agama stated that new rules governing the cryptocurrency industry are presently being drafted by the government. P2P platform operators are accused of manipulating the value of the naira and the exchange rate.

“That is one of the things that must be done to save this space; the delisting of the naira from the P2P platforms to avoid the level of manipulation that is currently happening. I want your cooperation in dealing with this as we roll out regulations in the coming days,” the SEC DG told the members of the local crypto community.

Just one week had passed since the Central Bank of Nigeria gave payment service banks instructions to warn their clients against transacting in cryptocurrencies when Agama made their announcement.

In the meantime, several regional exchanges in the nation—including Bitbarter, OKX, and several platforms run by Stakeholders in the Blockchain Technology Association of Nigeria—had purportedly discontinued naira services in support of the government.

Agama maintained that some bad players in the industry were manipulating the national currency, an act that the government was determined to deal with.

“We ask with all sense of sincerity that those involved in sharp practices cease. We encourage you to reach out to us by naming and shaming those involved.

“This nation has a future, and this future is dependent on this community. For us at the SEC, our interest is to provide an enabling environment for fintech to thrive, and by so doing; we expect the fintech community to reciprocate by doing the right thing.

“Patriotism can never be wished away. Whatever we do that would bring dishonour to our country, we must try to avoid it. What is very critical and has brought about this meeting are the concerns regarding crypto P2P traders and their effect on the naira,” Agama said.

Continue Reading

EDITOR’S PICK

Sports7 hours ago

Fifa honours Mercy Akide, the first African woman to play professional football in the USA

World football governing body, FIFA, has poured encomiums on former Super Falcons star, Mercy Akide-Udoh, who is on record as...

Metro8 hours ago

‘Rights must go with responsibilities,’ traditional leader cautions on use of social media

Mansa, Luapula Province: Annette Katema, the Head Woman of Chitumbi Village in Mansa District, voices concerns about the detrimental effects...

Tech9 hours ago

Job losses loom as Microsoft set to shut down Lagos tech centre

An estimated 500 jobs are at risk following the decision of United States-based multinational technology giant, Microsoft, to close down...

VenturesNow12 hours ago

Nigeria received $1bn tax income from Shell in 2023

Shell Nigeria, a multinational oil company, claims that through the operations of Shell Petroleum Development Company of Nigeria Limited and...

Metro12 hours ago

President Tinubu finally returns to Nigeria amid speculations over his absence

After spending the last two weeks out of Nigeria, President Bola Tinubu has finally returned to the country. Tinubu, who...

VenturesNow1 day ago

Zimbabwe’s new gold-backed currency now official unit of exchange

Zimbabwe’s Treasury says that the newly introduced gold-backed currency is the official unit of exchange for transactions. It also stated...

Musings From Abroad1 day ago

Binance accuses Nigeria of setting dangerous precedent with detention of its executives

After its executives were invited to Nigeria and subsequently arrested as part of a crackdown on cryptocurrencies, the CEO of...

Uncategorized1 day ago

Namibia to receive $138.5 million W’Bank loan

The World Bank has announced that it has granted a $138.5 million loan to assist Namibia in strengthening its transmission...

Tech1 day ago

Nigeria to ban naira from crypto trading platforms

The Securities and Exchange Commission of Nigeria plans to delist the country’s currency, Naira, from all peer-to-peer cryptocurrency platforms to...

Strictly Personal1 day ago

In 64 years, how has IDA reduced poverty in Africa? By Tee Ngugi

The name of the organisation is as opaque as a name can get: World Bank’s International Development Association (IDA). I...

Trending