Multinational payment card services provider, Visa, has teamed up with Kenyan last-mile delivery and e-commerce platform, Copia Global, to launch a digital financial services platform targeted at middle to low-income consumers in the country.
The strategic five-year partnership which was announced on Friday will see the two partners provide a digital wallet that brings together shopping and financial services into one user-friendly platform.
Speaking on the partnership, Evelyn Wangari, Director Financial Services at Copia Global, said the Copia Super-app would enable consumers to not only shop and pay but also to save and borrow.
“Customers will be able to fund their digital wallets, shop for household goods, pay in flexible ways and access additional financial services such as “Buy Now Pay Later’ credit, ‘Save Now Buy Later’ savings, build a credit score, and benefit from Visa’s loyalty solutions.”
“The partnership and rapid digitization of customers creates a huge opportunity for Copia and Visa to bank the unbanked with previously inaccessible financial services, solving financial inclusion for the mass market in Africa,” Wangari said.
She added that the partnership would enable Kenyans in the diaspora to remit funds directly into the Copia wallet for purchases of essential goods and services back home.
Also speaking, Visa Kenya Country Manager, Eva Ngigi-Sarwari, said Copia’s e-commerce platform provided the perfect springboard for Visa to bring financial services to the mass market.
‘’Copia’s network of customers, agents and delivery sub-contractors will benefit from Visa’s capabilities on contactless payments, remittances, and loyalty solutions,’’ she said.