The Middle East & Africa (MEA) arm of global telecoms company, Orange, has entered into a new partnership with streaming platform, Spotify which will bring a new music journey to mobile users in the African continent.
According to Jocelyne Muhutu-Remy, Managing Director for Spotify in Sub-Saharan Africa, the partnership will come into effect first in the Democratic Republic of Congo, Madagascar, and Mali and Guinea, where millions of mobile users will enjoy music for free on Spotify platform when subscribing to an Orange mobile offer.
“We are excited to partner with Orange Middle East & Africa to offer data bonuses to our customers in Democratic Republic of Congo, Guinea, Madagascar, and Mali, allowing them to enjoy our vast music library of over 100 million songs, without worrying about data,” she said.
“We are aware that data costs continue to be a hindrance for people who would like to stream music, that’s why we are actively working at Spotify SSA on partnerships like this one.”
Also commenting on the partnership, Brelotte Ba, Deputy CEO of Orange Middle East and Africa, said:
“We are pleased to partner with Spotify to bring a new experience to our customers in Africa and the Middle East. As a multi-service operator on the continent, we want to provide our customers with easier access to the rich musical culture in Africa and to the promotion of local talents.
“The deployment of this service in the countries where we are present will greatly facilitate access to an incomparable musical experience for all communities and thus contribute to the acceleration of digital inclusion on the continent.
“Orange currently operates in 18 countries across Africa and the Middle East, and by offering complimentary data bonuses to access to Spotify’s service, Orange strengthens its position as an all-in-one entertainment service provider.
“With a worldwide community of over 551 million monthly active listeners, including 220 million subscribers, Spotify provides a wide range of African and international artists with a library including over 82 million tracks. Orange customers can now enjoy this personalized and enriching musical experience by creating for instance their own playlists”, Ba added.