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Orange MEA partners Spotify to broaden African entertainment

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The Middle East & Africa (MEA) arm of global telecoms company, Orange, has entered into a new partnership with streaming platform, Spotify which will bring a new music journey to mobile users in the African continent.

According to Jocelyne Muhutu-Remy, Managing Director for Spotify in Sub-Saharan Africa, the partnership will come into effect first in the Democratic Republic of Congo, Madagascar, and Mali and Guinea, where millions of mobile users will enjoy music for free on Spotify platform when subscribing to an Orange mobile offer.

“We are excited to partner with Orange Middle East & Africa to offer data bonuses to our customers in Democratic Republic of Congo, Guinea, Madagascar, and Mali, allowing them to enjoy our vast music library of over 100 million songs, without worrying about data,” she said.

“We are aware that data costs continue to be a hindrance for people who would like to stream music, that’s why we are actively working at Spotify SSA on partnerships like this one.”

Also commenting on the partnership, Brelotte Ba, Deputy CEO of Orange Middle East and Africa, said:

“We are pleased to partner with Spotify to bring a new experience to our customers in Africa and the Middle East. As a multi-service operator on the continent, we want to provide our customers with easier access to the rich musical culture in Africa and to the promotion of local talents.

“The deployment of this service in the countries where we are present will greatly facilitate access to an incomparable musical experience for all communities and thus contribute to the acceleration of digital inclusion on the continent.

“Orange currently operates in 18 countries across Africa and the Middle East, and by offering complimentary data bonuses to access to Spotify’s service, Orange strengthens its position as an all-in-one entertainment service provider.

“With a worldwide community of over 551 million monthly active listeners, including 220 million subscribers, Spotify provides a wide range of African and international artists with a library including over 82 million tracks. Orange customers can now enjoy this personalized and enriching musical experience by creating for instance their own playlists”, Ba added.

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Morocco’s retail-tech startup Chari partners with Orange to digitise retailers

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Morocco’s retail-tech startup, Chari, has entered into partnership with telecoms giant, Orange Maroc, to boost the digital transformation of Moroccan neighbourhood retailers.

According to the CEO and co-founder of the startup, Ismael Belkhayat, through the partnership, Orange Maroc and Chari will offer Moroccan neighbourhood retailers tailored digital solutions, with Chari leveraging the distribution network of Dislog Group, its exclusive logistics partner.

“This collaboration will enhance retailers’ competitiveness by facilitating payments and accessing new financial services,” he said.

“The partnership will also support financial inclusion offering merchants and their customers innovative and secure payment solutions.

“The vast majority of Moroccan grocery stores already distribute services from the telecom operator Orange. This partnership with Orange will allow Chari to digitise the distribution process of these services by adding them to its eCommerce app.

“This will contribute to better training grocers in using digital tools and promoting their digital inclusion,” Belkhayat said.

Founded in 2020 by Belkhayat and his wife, Sophia, Chari allows traditional proximity store owners in Morocco to order products and have them delivered.

The platform has onboarded over 20,000 food businesses in Morocco, and expanded into Tunisia and Ivory Coast.

In 2023, the startup raised $1 million in funding from Orange Ventures, and has now deepened is relationship with the operator through this partnership with Orange Maroc.

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MTN Nigeria set to acquire two more licences for its fintech

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Nigeria’s largest telecommunications company, MTN Nigeria, is on the verge of obtaining two licences that will enable it expand its fintech subsidiary, MoMo PSB, signaling an increased focus on digital payments within Nigeria.

The company, in a statement on Wednesday, said it has applied for Payment Service Solutions Provider (PSSP) and Payment Terminal Service Provider (PTSP) licenses for Momo in a bid to upscale it to a full fledge payments platform.

“The PSSP license will enable MoMo PSB to offer payment processing gateways, create financial solutions, and provide merchant aggregation and collection services,” the statement said.

“With this license, MTN can process its payments in-house, reducing its reliance on external PSSPs and minimizing associated costs.

“In addition to addressing MTN’s internal payment needs, MoMo PSB will also be equipped to handle payment processing requirements for merchants and partners.

“The PTSP license, meanwhile, will allow MoMo PSB to deploy and service POS terminals, develop POS applications, and provide training and support to over 302,000 merchants, agents, and 5.3 million users on the MoMo PSB,” it added.

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