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New survey reveals Kenya leads global TikTok usage

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A recently released survey conducted by Reuters Institute Digital has shown that Kenya is leading in the usage of TikTok, overtaking the likes of USA, UK, South Africa and Thailand.

The survey showed that the eastern African country has massively embraced the popular social media platform, accounting for a “significant 54 percent of TikTok usage for any purpose, with 29 percent specifically for news consumption.”

Highlights from the report also reveal the rising influence of TikTok as a platform for news distribution, especially among younger audiences in the nation.

Kenya is closely followed by Thailand in second spot, while South Africa came in third with 50 percent general usage and 22 percent for news consumption on TikTok.

It also noted that Facebook, which has traditionally dominated the news landscape in the past 10 years, is now witnessing a decline in its popularity with TikTok’s rapid ascent is reshaping the digital news landscape and challenging the supremacy of established social media platforms.

“However, an interesting trend among TikTok, Instagram, and Snapchat users means that these individuals tend to gravitate towards celebrities and social media influencers for news content, rather than relying on traditional media outlets,” the report said.

“This differs significantly from Facebook and Twitter users, who still primarily engage with and discuss news topics on these legacy platforms.

“This survey highlights that audiences are increasingly selective in their news consumption, actively avoiding stories that may induce feelings of sadness or anxiety as a means of safeguarding their mental well-being.

“In terms of growth, TikTok maintains its status as the fastest-growing social network, with an impressive 44 percent of users actively engaging with the platform as the app’s popularity is particularly prominent among the 18-24 age group, solidifying its position as a preferred choice for young users,” it added.

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Tanzania’s horticultural industry gets $2.1m grant from TradeMark Africa to boost market expansion

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The Tanzanian horticultural industry has recieved a grant of $2.1 million from TradeMark Africa to enable it boost its market expansion.

According to TradeMark Africa’s Regional Director for East and Central Africa, Ms. Monica Hangi, the Tanzania Horticultural Association (TAHA) and TradeMark signed a grant agreement to initiate the Phase II of their collaborative project

“The Phase I of the project which ran from January 2019 to June 2023, yielded tangible results, with 27,854 farmers (35% women, 65% men, and 40% youth) linked to markets, and approximately 50,000 tons of horticultural products worth roughly TZS 42.7 billion (US$18.3 million) sold.

“This second phase, backed by a $2.1 million (Tzs 5.4billion) grant from TMA funded by the Foreign, Commonwealth & Development Office (FCDO), Norway, and Ireland, spans three years and focuses on advancing market access, promoting sustainable trade practices, and empowering local farmers in the horticultural industry,” she said in a statement on Wednesday.

Hangi noted that despite notable successes recorded with the first phase, the sector continues to face substantial challenges, including limited financing access, climate change impacts, and inadequate market information, which could hinder growth.

“These challenges necessitate a united approach from both the government and private sector, incorporating policy support, research and development investment, and development sector initiatives aimed at improving market and credit access for farmers,” she said.

She added that the grant highlighted the significance of supporting the horticultural sector, particularly in mitigating unemployment among youth and women.

“Our commitment through this substantial grant is to upscale production, increase export volumes, and, consequently, job opportunities, thereby reinforcing Tanzania’s standing in the global horticultural market,” said Hangi

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Civil society group says planned online regulation under IBA Act, an affront on media freedom (Video)

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Chapter One Foundation Executive Director, Linda Kasonde, says the planned online regulation under the new Independent Broadcasting Authority (IBA) Act is an affront to media freedom and freedom of expression.

Kasonde said most of the countries which have regulations in place for online content like Podcasts are well known for dictatorship type of governance.

She said this during the Foundation’s public forum on the IBA Act titled the new IBA Act: “Are media freedoms under threat” in Lusaka on Friday evening.

“It’s worthy listing the countries that regulate online broadcasting and these area as follows China, Eriteria, Cuba, Iran, North Korea, Belarus, Burma and Tagministan and if you pay attention to this list you will notice that these are well established dictatorship,” Kasonde stated.

She urged government not to join such countries which do not respect freedom of expression and in the end deny people access to the right information.

She added that the Cyber Security Act also aggravated the situation in Zambia of inhibiting democratic values and media freedoms.

Kasonde advised that government should not create unnecessary barriers to information that would inhibit the market place to ideas from freely being allowed to flow.

“So if Zambia does decide to enact the new IBA Act what would be the potential consequences to freedom of expression in our country,” she asked.

Kasonde noted that with the existing IBA Act, the country had seen the law weaponised and used to shut down private or independent broadcasters such as Prime TV, Komboni Radio and KBN News.

She said the proposal on regulating public broadcasters which had been getting away with a number of issues as a result of politics was welcome and would be supported and not the regulation of online broadcast.

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