Tech

New survey reveals Kenya leads global TikTok usage

Published

2 years ago

June 23, 2023

A recently released survey conducted by Reuters Institute Digital has shown that Kenya is leading in the usage of TikTok, overtaking the likes of USA, UK, South Africa and Thailand.

The survey showed that the eastern African country has massively embraced the popular social media platform, accounting for a “significant 54 percent of TikTok usage for any purpose, with 29 percent specifically for news consumption.”

Highlights from the report also reveal the rising influence of TikTok as a platform for news distribution, especially among younger audiences in the nation.

Kenya is closely followed by Thailand in second spot, while South Africa came in third with 50 percent general usage and 22 percent for news consumption on TikTok.

It also noted that Facebook, which has traditionally dominated the news landscape in the past 10 years, is now witnessing a decline in its popularity with TikTok’s rapid ascent is reshaping the digital news landscape and challenging the supremacy of established social media platforms.

“However, an interesting trend among TikTok, Instagram, and Snapchat users means that these individuals tend to gravitate towards celebrities and social media influencers for news content, rather than relying on traditional media outlets,” the report said.

“This differs significantly from Facebook and Twitter users, who still primarily engage with and discuss news topics on these legacy platforms.

“This survey highlights that audiences are increasingly selective in their news consumption, actively avoiding stories that may induce feelings of sadness or anxiety as a means of safeguarding their mental well-being.

“In terms of growth, TikTok maintains its status as the fastest-growing social network, with an impressive 44 percent of users actively engaging with the platform as the app’s popularity is particularly prominent among the 18-24 age group, solidifying its position as a preferred choice for young users,” it added.

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Tech

Safaricom Ethiopia launches 4G network in Gambella

Published

22 hours ago

December 27, 2024

Isaac Dachen

Ethiopia’s second largest telecom provider, Safaricom Telecommunications Ethiopia P.L.C., has announced the official launching of its 4G network services in Gambella and other surrounding areas.

The launching of the 4G network in the region, according to Safaricom Ethiopia CEO, Wim Vanhelleputte, highlighted the significant impact that enhanced telecommunications infrastructure could have on the region’s social and economic progress.

“In line with our commitment to digital education, Safaricom Ethiopia donated 20 laptops and 4 routers, including six months of free internet, to two high schools in Gambella City, supporting digital literacy and educational opportunities for local students,” Vanhelleputte stated.

Vanhelleputte reaffirmed Safaricom Ethiopia’s commitment to expanding its reach and ensuring that more regions gain access to reliable and high-speed internet.

“The introduction of the 4G network in Gambella is designed to deliver significant advantages to the local community,” he said .

“Enhanced connectivity will open doors to better access to information, education, and healthcare services. Additionally, it will create new opportunities for businesses and entrepreneurs, driving economic growth and development within the region.

“Safaricom Ethiopia’s move into Gambella aligns with its broader strategy to extend 4G coverage to more areas, furthering its mission of fostering nationwide connectivity,” the CEO added.

Alemitu Oumud, President of the Gambella Region who also spoke at the event, stated that, enhanced infrastructure is driving positive social and economic growth in our region.

“We commend Safaricom Ethiopia for its contributions to job creation, improving connectivity, and making Gambella a more attractive destination for investment,” Oumud said.

He stressed the potential of the new 4G network to drive business activities, attract investments, and foster entrepreneurship in the region.

Tech

Facebook returns to Uganda after 4-year ban

Published

4 days ago

December 24, 2024

Isaac Dachen

After four years of being in the cooler as a result of suspension by government, Facebook, now Meta, is making a return to Uganda after prolonged negotiations saw the Ugandan government reverse the ban it placed on the platform since 2021.

The suspension of the social media platform had stemmed from accusations by the government that Facebook was meddling in the country’s political affairs during the 2021 presidential elections which arose after it deleted government-affiliated accounts for allegedly spreading disinformation.

This ban of Facebook has led to widespread disruptions across the nation, affecting not only political discourse but also personal connections and business operations.

But according to reports, with a potential re-launch on the horizon for December 2024, Facebook’s comeback could be a game-changer with approximately 2.5 million Ugandans poised to reconnect on the platform, while the Uganda Revenue Authority stands to gain financially from its revival just as businesses, especially smaller enterprises, stand to benefit from advertising incomes.