Senegalese B2B startup, Kwely, has launched online store for “Made in Africa” products which will target small and large businesses on the continent and globally
Founded by tech entrepreneur, Birame Sock, who successfully launched two startups in the United States, and believes that “Made In Africa” products do have a place on the global market and can help boost African exports as well as the continent’s industrial sector.
In a statement on Thursday, Sock said the startup is focusing on the development of existing and new brands with local suppliers in order to get to an export-ready status which is a proprietary platform to support B2B wholesale transactions on the global market.
“It will also be a packaging studio to provide the services needed to deliver products that meet international standards,” he said.
The online store will start out with “Made in Senegal” brands, ranging from food, wellbeing, hair and skin care, and will offer products that have been produced, tested and packaged following international standards, Sock said.
“Today, we celebrate the launch of Kwely, your destination to the best that Africa has to offer. For a long time, “Made in Africa” products have not been given the value they deserve.
“The talented producers are usually hidden behind larger brands, hindering their ability to build a direct customer base and their own brand identity.
“Through Kwely, we are introducing to the world high-quality products sourced from small and medium-sized companies and we are unveiling rich and rare ingredients as well as the traditional workmanship of our continent,” he added.