Video streaming platform, YouTube, has revealed that it paid content creators, artists, and media companies over $50 billion over the last 3 years.
The Google-owned streaming service recently announced that it would introduce advertising on its video feature shorts and give video creators 45% of the revenue.
With 30 billion-plus daily views and 1.5 billion-plus monthly logged-in users, Youtube is introducing new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos.
YouTube’s Chief Product Officer, Neal Mohan, said: “YouTube’s first-of-its-kind, industry-leading Partner Program changed the game for long-form video. And now we’re changing the game again, this time by opening it up to Short-form creators and introducing revenue sharing to Shorts.
“This is the first-time revenue sharing is being offered for short-form video on any platform at scale, adding to the 10 ways creators can already earn revenue on YouTube. It’ll be available to all of those in YPP — including the new, mobile-first creators, who will be joining the program for the first time.”
Also speaking, Lyor Cohen, YouTube’s Global Head of Music, said: “Creator Music is the future. We’re building the bridge between artists and creators on YouTube to elevate the soundtrack of the creator economy; it’s a win-win-win for artists, songwriters, creators, and fans.
With Creator Music, artists have a new way to get their music out into the world; fans can now discover music they love on their favorite creator’s channels, and both creators and artists will have new revenue opportunities.
YouTube has 2.1 billion monthly active users based all around the world and the number shows no signs of slowing down, with the projected number of users increasing each year. In terms of daily active users, YouTube sees approximately 122 million users per day.