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YouTube paid $50 billion to creators, media outlets in 3 years, to pay them 45% Ad revenue

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Video streaming platform, YouTube, has revealed that it paid content creators, artists, and media companies over $50 billion over the last 3 years.

The Google-owned streaming service recently announced that it would introduce advertising on its video feature shorts and give video creators 45% of the revenue.

With 30 billion-plus daily views and 1.5 billion-plus monthly logged-in users, Youtube is introducing new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos.  

YouTube’s Chief Product Officer, Neal Mohan, said: “YouTube’s first-of-its-kind, industry-leading Partner Program changed the game for long-form video. And now we’re changing the game again, this time by opening it up to Short-form creators and introducing revenue sharing to Shorts.

“This is the first-time revenue sharing is being offered for short-form video on any platform at scale, adding to the 10 ways creators can already earn revenue on YouTube. It’ll be available to all of those in YPP — including the new, mobile-first creators, who will be joining the program for the first time.”

Also speaking, Lyor Cohen, YouTube’s Global Head of Music, said: “Creator Music is the future. We’re building the bridge between artists and creators on YouTube to elevate the soundtrack of the creator economy; it’s a win-win-win for artists, songwriters, creators, and fans.

With Creator Music, artists have a new way to get their music out into the world; fans can now discover music they love on their favorite creator’s channels, and both creators and artists will have new revenue opportunities.

YouTube has 2.1 billion monthly active users based all around the world and the number shows no signs of slowing down, with the projected number of users increasing each year. In terms of daily active users, YouTube sees approximately 122 million users per day.

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Angola inaugurates new satellite control centre for ANGOSAT-2

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Angola has inaugurated its first satellite control centre with the main task of monitoring the activity of the country’s satellite, ANGOSAT-2.

While inaugurating the Centre on Friday at the Funda area of Luanda, the southern African country’s capital, President João Lourenço said the fully equipped centre with technical and technological means will be maintained by its technical experts with the help of Russia after the launch of the ANGOSAT-2 in October last year.

“With the launch of this satellite and its commissioning, Angola will win in all services, so we will improve our telecommunications and our social communication and will also benefit from this important project,” President João said.

“Therefore, further investments to ensure that our telecommunications contribute to the development of the country and the services of our economy, not just of Angolan society, will continue to be made.

“It has been said here that in terms of fibre optics and therefore cable transmission and investment that we are making today to connect Angola to the neighbouring country, specifically the DRC,” the President added.

The Satellite Mission and Control Center, according to local media, is an intelligent infrastructure with multiple engineering advantages, capable of guaranteeing the tracking, monitoring and operation of satellites.

Angola had, in December 2017, launched its trial satellite ANGOSAT-1 alongside the Russian rocket, but it was soon to be lost after it had lost control as soon as it entered orbit.

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Egyptian e-sports platform, GBarena, buys Tunisia’s Galactech, for $15m

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Egyptian e-sport startup, GBarena, has acquired the Tunisia-based online tech platform, Galactech, in a swap deal worth $15 million.

GBarena which is the leading Middle Eastern e-sports platform, gounded in 2016 by Mustafa Zaza and Bishoy Mesdary, in its bid to create an online gaming community the connects gamers with tournament organisers and customers, said in a statement on Friday that its quest to provide its customers with a platform where they can manage their tournaments through fully automated processes informed its decision to acquire the Tunisian firm.

Galactech, founded in 2019 by Houcem Maiza and Houssem Zouaghi, has over 200,000 active users and with the acquisition,will support GBArena’s plans to expand into the GCC, including Saudi Arabia, Dubai, Tunisia, and the Middle Eastern esports industry.

The acquisition marks a milestone transaction for GBarena in anticipation of closing its Series A later this year, with participation from investors in the US, Singapore and the MENA region.

“Our goal has always been to provide our users with an unparalleled e-sports experience, no matter where they’re located in the world. With our acquisition of Galactech, we can now ensure that our users from North Africa will have access to identical features and content they have come to expect from us while providing them with extensive opportunities for growth and development within the esports community,” CEO Samer Wagdy said.

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