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Ghanaian Agri-tech startup, Farmerline, seals $12.9m pre-Series A funding

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A Ghanaian Agri-tech startup, Farmerline, has secured a $6.4m pre-Series A investment funding, plus another $6.5m in debt financing to help it expand.

The funding is Farmerline’s first raised equity since launching with a $600 grant almost a decade ago.

Lenders of the $6.5 million debt financing include DEG, Rabobank, Ceniarth, Rippleworks, Mulago Foundation, Whole Planet Foundation, Netri Foundation and Kiva.

The firm which prides itself as the “Amazon for African farmers”, was launched in 2013 by the duo of Alloysius Attah and Emmanuel Owusu Addai, and partners with agri-businesses and farm associations to support farmers across the African continent with high-quality fertiliser and seeds, free education on climate-smart farming practices, and an access to international markets.

According to Attah, the Farmerline marketplace combines digital tools with logistics, field agents, farm resources and strategic partnerships, while the company’s in-house technology platform, Mergdata, is “licensed by global food traders and manufacturers who use its customisable tools to improve the lives of farmers around the world.”

“To date, Farmerline has digitised over one million farmers through partnerships across 26 countries, and with the new funding on board, it is planning greater scale,” Attah said.

“At the peak of the pandemic, local agricultural SMEs played a vital role in ensuring food security, supporting farmers, supplying agricultural inputs, and distributing to final consumers.

“With this new investment, we will scale the AI capabilities within Farmerline’s Mergdata platform to help increase the income of farmers and agri-businesses, supporting them to access farm inputs, supplying them with assets such as tricycles, tractors and threshers, and connecting them to global markets,” he added.

“Farmerline’s goal has always been to create lasting wealth for farmers and their communities. To do that at scale, we’re expanding our operations across regions and are actively on the lookout for the best talent to help build an efficient supply chain that saves money for agribusinesses, reduces the cost of farming and the time it takes for people to get services to rural areas.

“We must ensure that local agribusinesses grow because when they do, we all succeed,” his partner, Addai said.

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Kenyan President, Ruto orders review of proposed tax on digital content creators

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President Williams Ruto of Kenya has ordered for a review of a proposed 15% tax on digital content creators enacted by his predecessor, Uhuru Kenyatta which was captured in the Finance Bill for 2023.

The controversial proposal which raised a lot of dissent in the country, would see local content creators, including bloggers, YouTubers, and social media influencers, paying a 15% tax, with many saying it will amount to double taxation.

The proposal was approved in 2021 by then President Kenyatta who gave the green light to the Value Added Tax (Digital Marketplace Supply) Regulations, 2020 draft.

The bill defined digital marketplace supply as any supply of a service made over a platform that enables the direct interaction between buyers and sellers of services through electronic means.

According to the proposed Finance Bill, “the scope of digital content monetization has now been expanded to include payment gained from advertisements on websites, social media platforms, and other outlets, brand sponsorships, and affiliate marketing.

“Others include subscription services where the audience pays a regular fee to view the content, crowdfunding for a creator and membership programs.

“A person who is required to deduct the digital asset tax shall, within twenty-four hours after making the deduction, remit the amount so deducted to the Commissioner together with a return of the amount of the payment, the amount of tax deducted, and such other information as the Commissioner may require.”

But while speaking during the National Drama Festival at the State House in Nairobi on Friday, Ruto ordered Parliamentary Finance and ICT Committees to rethink the clause on taxing content creators.

“I know there is a proposal in this year’s budget on digital content, and creators are making a statement,” President Ruto said.

“I have told the ICT and Finance committee to work on it. Let’s them give a bit more space,” he added.

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Mastercard teams up with Ghana Cybersecurity agency in fight against fraud

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Global payment platform, Mastercard has entered into a partnership with the Ghana Cyber Security Authority (CSA) in a bid to fight cyber fraud in the West African country.

The partnership which was sealed with the first-ever Fraud and Cyber Security Forum in Ghana, held during the week, and brought together key players in the Ghanaian tech ecosystem, including financial institutions, regulators and fintech, who examined the latest fraud trends and address crucial aspects of cybersecurity in Ghana.

The forum covered the latest attack methods utilized by cyber criminals, the assets they target, and the motivation behind such attacks, with a specific focus on the financial services sector.

Mastercard Country Director for Ghana, Bossman Kwapong, in his keynote address, said with the increased adoption of digital services, new payment flows, and connected supply chains, cyber risk was one of the top risks faced by organizations.

“It is essential that this risk is well understood and managed by organizations to protect themselves and their customers,” he said.

“The threat of cybercrime is also growing, with identity theft, ransomware, and phishing attacks becoming more common.

Mastercard recognizes the seriousness of these threats and places a high priority on fraud prevention and cybersecurity in all the countries where it operates, including Ghana.

“We must help businesses prepare for cyber-attacks and decrease financial risk by identifying data breaches, assessing cyber threats, and acting on insights.

“As the digital economy grows, so do the intentions of cyber criminals who are ready to exploit weak links. Our partnership with the Cyber Security Authority of Ghana, is a significant step towards ensuring the safety and security of our partners and customers,” Kwapong said.

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