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Algeria sacks Air Algerie Marketing Director over Morocco-linked advert campaign

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The Algerian government has sacked the Marketing Director of Air Algerie, Bekhouch Elach, following a marketing campaign based on the country’s checkered history with neighbours Morocco.

The ministry cited mismanagement of resources days after the airline shared a post showcasing Tlemcen’s Moroccan heritage in the marketing campaign which Algeria sees as promoting the Moroccan heritage.

Also terminated were the contracts of two senior officials working at its flag carrier Air Algerie, following the scandal brought about by the advert campaign.

The First Ministry on Monday, announced the news of the sacking of the Air Algerie’s president and general director and another official whose name was not disclosed in the report.

Days before the decision, Air Algerie had come under fire for posting a Facebook advertisement explaining Tlemcen’s Spanish and Moroccan heritage, but the airline retracted the post hours later after a lot of backlash from the public.

As part of its marketing campaign, Air Algerie had shared an initial Facebook that read:

“Proud of its prosperous, glorious history, its Spanish-Moroccan runes, and its Andalusi style, Tlemcen is a city of art and history earning her the nickname of the ‘Pearl of the Maghreb.’”

But following public outrage, the airline put up another post hours later taking out all parts mentioning Morocco or Spain, were scrapped hours later, with a new post reading:

“Proud of its prosperous history, Tlemcen is a city of art and history earning her the nickname of the ‘Pearl of the Maghreb.’”

The adverts was seen as being offensive as it was not the first time Algeria has appeared to be attempting to rewrite history with the country notoriously claiming parts of Morocco’s heritage as its own, including Moroccan cuisine and traditional outfits, acts that have brought about tensions between the two countries.

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Sudan’s RSF chief accuses Egypt of bombing troops

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In a speech that was released on Wednesday, Mohamed Hamdan Dagalo, also known as Hemedti, the leader of the Sudanese paramilitary Rapid Support Forces (RSF), accused Egypt of carrying out airstrikes on the group’s soldiers.

The army of the nation, which has just gotten the upper hand in the fight that has devastated the nation for nearly eighteen months, was also accused by him of receiving drones and training from Cairo.

Later, in a statement, the Egyptian foreign ministry refuted Hemedti’s claims that Egyptian aircraft was involved in the continuing conflict in Sudan.

“While Egypt denies those claims, it calls on the international community to ascertain the evidence that proves the truth of what the RSF militia leader said,” the foreign ministry added.

Egypt has joined Saudi Arabia and the United States’ efforts to resolve the situation, despite the perception that Egypt is close to the Sudanese army and its commander, Abdel Fattah al-Burhan.

Earlier this year, Cairo played host to meetings between opposing political groupings. Hemedti said in his prerecorded video message that Egypt had attacked using American munitions.

“If the Americans were not in agreement these bombs would not reach Sudan,” he added.

In addition, he mentioned the presence of mercenaries from Tigray, Eritrea, Azerbaijan, and Ukraine in the nation and restated claims that Iranians fought with the army.

The army has recently advanced towards the southeast Sennar state and the capital Khartoum, Sudan; Hemedti said that his men were forced to retreat from the vital Jebel Moya region by purported Egyptian airstrikes.

The head of the RSF stated: “This war will not end in one or two, three, or four years,” seemingly shifting the tone from earlier remarks in favour of peace initiatives. We will soon exceed one million soldiers, as some have mentioned.

Since the conflict in Sudan broke out in April 2023, about 10 million people have been pushed from their homes, famine and widespread hunger have been brought on, and waves of violence motivated by ethnic differences have been mostly attributed to the RSF.

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Rwandan foreign minister claims Congo refused M23 peace offer

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Rwandan Foreign Minister, Olivier Nduhungirehe, has claimed that his Congolese colleague had refused to sign a pact to address the M23 rebel violence in the eastern Democratic Republic of Congo.

Since 2022, the Tutsi-led M23 has been fighting in the violence-torn east of central Africa, displacing over 1.7 million people.

Congo, the UN, and others accuse Rwanda of providing troops and ammunition to the group. Rwanda denies aiding M23 and accuses Congo of fighting alongside the Democratic Forces for the Liberation of Rwanda (FDLR), which has attacked Tutsis in both countries.

Both nations took part in peace talks in late August to reduce the hostilities, which have exacerbated the humanitarian catastrophe in the area and occasionally stoked concerns about a wider war.

Nduhungirehe told Reuters that a strategy “for neutralising the FDLR and lifting Rwanda’s defence measures” had been agreed upon and signed by participants in the negotiations, including the head of military intelligence for the Democratic Republic of the Congo.

He made this statement on the fringes of a conference in France between leaders of French-speaking nations, saying that ministers were expected to sign this accord on September 14.

“We were ready to sign … but the Congolese minister refused. She first commented on the report and then later, after consultation, she came back. She told us she was opposed to adopting the report.”

According to Nduhungirehe, the plan called for Rwanda to ease its “defence measures” a few days after the activities against the FDLR, however, the Congolese minister objected to these not occurring at the same time.

An inquiry for comment was not immediately answered by a Congolese government representative.

Paul Kagame and Felix Tshisekedi, the leaders of Rwanda and the Congo, were present at the meeting in France. Though a three-way meeting was suggested by French President Emmanuel Macron, the two ultimately had separate private encounters with Macron.

“The situation is still too tense (for a three-way meeting),” Macron told reporters later on Saturday. It “calls for efforts on both sides,” he said calling on the two countries to reach an agreement.

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