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Netflix will now be cheaper in South Africa and here’s why

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Netflix South Africa is switching to pricing in rand with the result that South African consumers using the global subscription video-on-demand (SVOD) service are now paying less.

Netflix decided to switch to billing South African subscribers in rand instead of dollar from Tuesday 28 August and in a media enquiry confirmed to Channel24 that the dollar to rand switch happened and is part of its “ongoing efforts to localise its offering for the South African market”.

The dollar to rand billing switch and resultant decrease brings Netflix’s Basic subscription fee of R99 per month to exactly the same as Naspers’ Showmax SVOD service run by MultiChoice that is also priced at R99.

Read Also: 4G services will be available in 78% African countries by year end 2018

Netflix South Africa is aggressively ramping up its efforts to increase its presence, market penetration and general consumer brand awareness at the southern most tip of Africa, the most sophisticated TV market on the African continent and Netflix’s “test case” for the continent.

It is targeting rivals like MultiChoice, Showmax, Cell C black, Amazon Prime Video and the flurry of smaller SVOD players trying to make inroads in the growing over-the-top (OTT) digital direct-to-consumer video market.

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Ethiopia’s Awash Bank partners Mastercard to launch international prepaid cards

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Ethiopia’s leading private financial institution, Awash Bank S.C, has partnered with global payments company, Mastercard, to launch the Awash international prepaid cards.

Yohannes Merga, Senior Chief, Marketing Officer for Awash Bank, who announced the partnership on Thursday, said the launching of the Mastercard-branded international prepaid plastic card “marks a significant milestone in Ethiopia’s card business, as the cards enable customers and merchants to make and receive payments online from anywhere in the world.”

He added that the plastic card would offer added flexibility and convenience to customers as it was enabled to make contact or contactless transactions on ATMs and POS machines.

“This innovative offering is a testament to Awash Bank’s commitment to delivering convenient and secure financial solutions to our customers,” said Merga.

“Awash Mastercard empowers travelers with the freedom to manage their finances seamlessly while exploring the world.

“Along with the card, the bank will also introduce Mastercard’s Payment Gateway Services (MPGS) which will diversify and expand Awash Bank’s service offering.

“Mastercard’s Payment Gateway allows local merchants that have mobile applications or websites to integrate with it and accept international payments online. Customers from all over the world can place online orders and reservations and pay merchants that are integrated with MPGS using their cards.

Also speaking in the partnership, Shehryar Ali, Senior Vice President and Country Manager for East Africa and Indian Ocean Islands at Mastercard, said:

“This collaboration with Awash Bank is driving our commitment as Mastercard to enable financial inclusion across Africa.

“Our technological advancements in the payments landscape, enable consumers to be connected to endless possibilities, when transacting, in a safe, secure, and simple manner, which places power and convenience in their hands.”

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M-PESA partners IFC to increase financial inclusion for farmers in Mozambique

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Mobile money transfer and payment service provider, M-Pesa, has entered into a partnership with the International Finance Corporation (IFC) aimed at boosting financial inclusion for small-holder farmers in Mozambique.

The agreement will see IFC cooperating with Vodafone M-PESA Mozambique to support M-PESA in several key areas, including revamping and strengthening its existing agent network and conducting comprehensive countrywide training for M-PESA’s sales team and agents.

IFC will also assist M-PESA to review and expand its merchant acquisition and management strategy in Mozambique, and support M-PESA’s activities across different regions.

Sergio Gomes, Director of Vodafone M-PESA Mozambique, who announced the partnership, said the IFC and M-PESA Mozambique will “work together to explore and pilot new ways to expand mobile money services in rural areas, with the aim of increasing financial inclusion for smallholder farmers.”

“We have seen very positive results since M-PESA was launched in Mozambique in 2013 having paid about 9 billion Meticais ($142 million) in commissions to agents just in the last 5 years,” said Gomes.

“The new phase of M-PESA will focus on expanding our value proposition and use cases to limit the use of cash in the economy. One important vertical where we want to intervene is in agriculture where payments are dominated by cash.

“We believe that through this partnership with IFC, we can have an impact on farmers by digitizing their value chains beginning with payments received for their produce and moving out to developing more sophisticated products like insurance,” he added.

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