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YouTube’s hold on long videos to be broken; Zuckerberg’s making it happen on Instagram

Facebook owned social network, Instagram launched a mobile app on Wednesday called IGTV dedicated to user-generated videos up to an hour long, intensifying the competition for consumers’ time among ad-supported streaming services such as YouTube

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Facebook owned social network, Instagram launched a mobile app on Wednesday called IGTV dedicated to user-generated videos up to an hour long, intensifying the competition for consumers’ time among ad-supported streaming services such as YouTube.

The service plans to feature videos from rising internet celebrities, artists and pets, some of whom have tens of millions of social media followers.

“Teens are now watching 40 percent less TV than they did five years ago,” Instagram Chief Executive Kevin Systrom said at an event to announce the launch in San Francisco.

“It’s time for video to move forward and evolve.”

Facebook shares rose 2.3 percent on Wednesday to $202.06 after earlier crossing the $200 mark for the first time. Instagram, which was founded in 2010 as a photo-sharing app, has surpassed 1 billion users, Systrom said.
Tech firms such as Facebook, Alphabet Inc’s YouTube and Snap Inc’s Snapchat have been spending heavily to grow mobile video services that will attract both users and corporate brand advertising.

Courting stars to post videos is part of their strategies. Instagram said it has signed up personalities such as Lele Pons, who has 25 million Instagram followers, for IGTV.

Pons said she did not plan to choose sides between two of Silicon Valley’s largest companies. “I’m still going to be posting on YouTube as well as on Instagram,” she told reporters.

Facebook on Tuesday launched a separate effort to lure video makers away from YouTube, offering ways to make money on the Facebook app. YouTube said it plans to update its commercialization options this week.

Instagram does not immediately plan to share revenue with video creators but may in the future, Systrom said. IGTV will be available as part of Instagram’s app and as a separate app, he said.

Instagram, which Facebook bought in 2012 for $1 billion, has grown by adding features like messaging and short videos. In 2016, it added the ability to post slideshows that disappear in 24 hours, a copy of Snapchat’s popular “stories” feature.

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SA internet service provider Kaya Konekta launches data access for underserved communities

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South Africa’s leading Internet Service Provider (ISP), Kaya Konekta (KaKo), has launched new operations aimed at reaching underserved communities in the country.

The new service which the company says will revolutionise connectivity in the catchment areas comes with affordable and accessible internet services.

Founder and CEO of KaKo, Kagisho Dichabe, who praised the efforts of his team in a statement on Friday, said “KaKo aims to bridge the connectivity gap by providing reliable and affordable data, with a host of mobile and home broadband packages at below market rates.”

“For financial inclusion to be a reality, we need to connect the unconnected, and “Data Must Fall,” he said.

“We are dedicated to providing affordable, reliable internet services to underserved communities, empowering individuals and businesses for a better future.

“Data has become too expensive for people in our communities, especially in our townships,” Dichabe said.

He added that KaKo also aims to empower youth with accessible, high-speed internet, enabling them to access educational materials and online courses conveniently.

“This connectivity offers opportunities for knowledge expansion, higher education pursuits, and skill development,” he emphasized.

The startup’s CEO Thabiso Malekele, also noted that the company views the “internet as an essential tool, not a privilege, for unlocking potential, fostering learning, and connecting communities.”

“This belief fuels our passion to change and improve the lives of underserved and unconnected individuals.

“Our nation’s history compels us to actively champion this cause. While we strive to expand our reach like any ISP by deploying various technologies including fibre, LTE and 5G to different customers, we prioritise addressing the critical gaps in connectivity that leave many behind.

“At Kaya Konekta, we’re passionate about both customer service and the community.”

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Nigeria’s MAX partners Ghana’s Kofa in e-bike financing deal

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Nigeria’s electric vehicle solutions provider, MAX, has announced striking a partnership deal with Ghana’s innovator in energy networks, Kofa, that will see MAX offering financing options for over 2,000 revolutionary TailG Jidi bikes.

The bikes which are developed by Kofa in conjunction with TailG, a Chinese manufacturer, were launched in October last year and has been a big hit in the West African country.

A statement by MAX on Thursday, stated that the partnership marks a significant milestone in making green transportation more accessible in Africa.

“Max’s financing options for the motorbikes will enable more individuals and businesses to adopt eco-friendly transportation, aligning with both companies’ vision of a sustainable future,” it said.

“This collaboration between MAX and Kofa is a step towards a greener, more sustainable Africa.

“This partnership is poised to accelerate the transition to green energy and sustainable transportation in Africa,” the company said.

“The coming together of the two democratises access to vehicle ownership and electric mobility across Africa through a tech-driven platform that offers a spectrum of services, including subscription-based vehicle financing,cutting-edge electric vehicle options, and comprehensive support services.

“Kofa, meanwhile, is focused on creating affordable, sustainable, and customer-driven electricity networks, starting with electric motorcycles.

“The startup partnered TailG Group, a leading electric vehicle brand from China, to launch the Jidi electric motorcycle last October, and subsequently announced the planned launch of its second-generation Kore 2 Swap & Go network,” it added.

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