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YouTube’s hold on long videos to be broken; Zuckerberg’s making it happen on Instagram

Facebook owned social network, Instagram launched a mobile app on Wednesday called IGTV dedicated to user-generated videos up to an hour long, intensifying the competition for consumers’ time among ad-supported streaming services such as YouTube

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Facebook owned social network, Instagram launched a mobile app on Wednesday called IGTV dedicated to user-generated videos up to an hour long, intensifying the competition for consumers’ time among ad-supported streaming services such as YouTube.

The service plans to feature videos from rising internet celebrities, artists and pets, some of whom have tens of millions of social media followers.

“Teens are now watching 40 percent less TV than they did five years ago,” Instagram Chief Executive Kevin Systrom said at an event to announce the launch in San Francisco.

“It’s time for video to move forward and evolve.”

Facebook shares rose 2.3 percent on Wednesday to $202.06 after earlier crossing the $200 mark for the first time. Instagram, which was founded in 2010 as a photo-sharing app, has surpassed 1 billion users, Systrom said.
Tech firms such as Facebook, Alphabet Inc’s YouTube and Snap Inc’s Snapchat have been spending heavily to grow mobile video services that will attract both users and corporate brand advertising.

Courting stars to post videos is part of their strategies. Instagram said it has signed up personalities such as Lele Pons, who has 25 million Instagram followers, for IGTV.

Pons said she did not plan to choose sides between two of Silicon Valley’s largest companies. “I’m still going to be posting on YouTube as well as on Instagram,” she told reporters.

Facebook on Tuesday launched a separate effort to lure video makers away from YouTube, offering ways to make money on the Facebook app. YouTube said it plans to update its commercialization options this week.

Instagram does not immediately plan to share revenue with video creators but may in the future, Systrom said. IGTV will be available as part of Instagram’s app and as a separate app, he said.

Instagram, which Facebook bought in 2012 for $1 billion, has grown by adding features like messaging and short videos. In 2016, it added the ability to post slideshows that disappear in 24 hours, a copy of Snapchat’s popular “stories” feature.

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Zambian fintech Union54 partners with Paymentology to launch virtual Mastercard debit cards

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Zambian fintech, Union54, has partnered with next-generation payment platform, Paymentology, to launch virtual Mastercard debit cards on its ChitChat social platform.

Perseus Mlambo, CEO of Union54, who made the disclosure in a statement on Friday, said the partnership was timely as it was coming at a time of rapid growth in Zambia’s digital payments sector.

“With 16.4 million mobile connections representing 78.7% of the population, and a projected market growth for digital payments of 16.12% from 2023 to 2027, reaching a size of US$8,441.00 million, Zambia is primed for innovation in financial services,” he said.

“By integrating communication and secure financial transactions on one platform, Union54’s ChitChat has the potential to drive significant economic growth, foster entrepreneurship, and enhance financial inclusion throughout Africa.

“Building on the recent launch of Union54’s ChitChat—a messaging app with an integrated payment wallet—this collaboration introduces a USD virtual Mastercard debit card to the platform.

‘Leveraging over two decades of expertise, Paymentology provides its next-generation payment platform to support Union54’s expansion of ChitChat in Zambia and other African markets during this critical growth phase.”

Union54 which was founded in 2021 by entrepreneurs Mlambo and Alessandra Martini, has quickly gained prominence in Africa’s fintech sector with its flagship product, ChitChat, enabling users to communicate, network, transfer money between wallets, convert USD to local currencies, and send in-app funds to other ChitChat users.

“With the help of Paymentology’s cloud-first, API-driven technology, users can now conduct both in-person and online transactions using their ChitChat virtual Mastercard debit card,” Mlambo said.

“The internet has transformative potential for both individuals and governments. Our goal is to create secure and efficient spaces for communication and transactions. Partnering with Paymentology provides us with the reliability, security, and scalability needed to elevate our offerings. This collaboration will empower our customers with the advanced tools necessary for seamless communication and financial transactions.”

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South Africa’s WomHub partners Visa Foundation to launch ‘STEM is Everywhere’ for female entrepreneurs

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South African female empowerment organisation, WomHub, has signed a partnership deal with Visa Foundation to launch the ‘STEM is Everywhere” programme which is designed to empower and support early-stage female founders in STEM (Science, Technology, Engineering, and Mining and Manufacturing) businesses.

CEO of WomHub, Anjani Harjeven, who announced the deal, said the ‘STEM is Everywhere” programme will provide female entrepreneurs with business resources, coaching, and access to WomHub’s innovation and tech hubs and networks.

“WomHub is a leading organisation dedicated to empowering women and girls in STEM, which through education, mentorship, and support strives to create a diverse and inclusive engineering and tech industry,” she said.

“Through this partnership, WomHub and Visa Foundation are committed to closing the gender gap and unlocking the full potential of female entrepreneurs in South Africa. The ‘STEM is Everywhere” programme will support approximately 100 entrepreneurs in South Africa.

“This initiative aligns with our mission to empower women and girls in STEM, breaking down barriers and creating opportunities for the next generation of female leaders,” said Harjeven.

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