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History Maker: Moroccan singer, Lamjarred, becomes first Arab to have song with one billion views on YouTube

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Morocco and North Africa’s top singer, Saad Lamjarred, has made history as his hit single ‘Lmaallem’ has exceeded one billion views on Youtube, thus becoming the first Arab song to break such a record on the streaming platform.

After Lamjarred dropped the hit song, his fans led a fierce campaign on social media networks with the aim to promote the artist’s hit song to reach one billion.

Released in 2015, the song is one of the best known in Lamjarred’s repertoire and has caught up with a large foreign audience with several music enthusiasts and non-Arabic speakers around the world covering the song.

The music video of ‘Lmaallem’ which means ‘The Boss’, features 50s-style decoration and clothes, portraying a mixture of Morocco between the past and the present.

The hit song had previously earned a Guinness World Record in 2015 for reaching close to 23 million views three weeks after it was first uploaded to Youtube.

‘Lmaallem’ was the second Arabic song to ever make its way into the record books after UAE singer Hussein Al Jasmi’s song Boshret Kheir.

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Nicki Minaj eulogizes Davido for collaborating with her on new song

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American rapper, Onika Maraj, popularly known as Nicki Minaj, has poured encomium on Nigerian Afrobeats superstar, David Adeleke, aka Davido, for featuring in her track, ‘If It’s Okay”, which, according to her, gave the song an authentic Afrobeats tempo.

Nicki, who expressed her gratitude to the Nigerian singer, had, on Friday, taken to her X page to show love to Davido by posting “Thank you Davido” along with the visuals of the track.

To further show her appreciation, Nicki, while responding to a question from an X user, Tae, said the “Unavailable” singer gave the track the Afrobeat feel.

Tae had written: “What drew you to Davido for the song ‘If it’s Okay’? In my opinion, he was an ideal choice for this incredible masterpiece! He was speaking that ish.”

Responding to Tae, Nicki wrote:

“That man is an incredible writer and melody maker. It’s always a pleasure working with him because of our mutual respect for one another.

“I asked him to be a part of it in order to bring out the Afro beats tempo/feeling in it a bit more. Naija to the world.”

The track, “If it’s Okay” is part of the 10th-anniversary special edition of Nicki Minaj’s iconic album “The Pinkprint”, which was originally released in 2014.

The commemorative edition features four brand-new tracks, including collaborations with Swae Lee (Turn Ya Cap Back), David Guetta and Davido (If It’s Okay), and the late Juice WRLD (Arctic Tundra).

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South African DJ Black Coffee bags World’s Best DJ 2024

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South African disc jockey, DJ Black Coffee, has been named the World’s Best DJ 2024 at the Golden Moon Awards.

Reporting on the award, prominent South African tabloid, IOL, wrote:

“All hail Black Coffee from South Africa, winner of the Golden Moon award for the World’s Best DJ 2024! Black Coffee has taken the global stage by storm, blending his unique Afro-house sound with deep, soulful grooves that resonate with audiences worldwide.

“A pioneer, a visionary, and a cultural ambassador, Black Coffee continues to inspire millions, pushing boundaries and connecting the world through his music. A truly deserving icon of this prestigious honour!”

DJ Black Coffee whose real name is Nkosinathi Maphumulo, was not the only local South African entertainer who was recognised at the awards as rising star, Palesa Desiree Shilabje, popularly known as DESIREE, was also named the World’s Breakthrough Artist 2024.

On DESIREE, the tabloid said:

“DESIREE’s rise to prominence comes from her ability to craft electrifying DJ sets that seamlessly blend genres—African-inspired house, deep house, techno, and soulful rhythms.

“Her passion for diverse sounds has landed her on some of the world’s most respected stages, like DC-10, fabric, and Hï Ibiza, bringing her deep African influences to a global audience.

“Beyond her music, DESIREE proudly represents the intersex community, using her platform to inspire and educate about her experience. A truly groundbreaking artist, DESIREE is already leaving an unforgettable legacy.”

The Golden Moon Awards are held every year to select the best 100 clubs in the world and to award prizes in different categories to the major players in nightlife, individuals, clubs and associations.

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