Tiger Brands, South Africa’s biggest food company, says that its 400 million rand ($16 million) peanut butter factory, which opened on Friday, will help it cut costs and give customers more products at lower prices.
Its managing director for culinary, Dumo Mfini, told journalists that the new plant will let the company run two lines for different-sized jars at the same time, instead of just one. The plant is in Krugersdorp, west of Johannesburg, and will make the Black Cat brand.
“We can now produce faster,” Mfini said, adding that the company was becoming more flexible in bringing out new products. In February, the company reported flat to lower operating income for the six months ending March 31.
Tiger Brands, which also makes KOO baked beans, Albany bread, and Jungle Oats, says that peanut butter makes up 50%, or 1.7 billion rands, of the country’s overall spreads market. Margarine is not included.
The factory will be able to make about a million bottles of peanut butter every month. It will also lower the group’s costs, which will help it meet customer needs for affordability in a world where prices are high, said Tjaart Kruger, CEO of Tiger Brands.
“Our unit costs will go down because of how we make things here,” Kruger told reporters. Kruger also said that the plant would make more plastic tubs and tubes, which are cheaper ways to package things than glass jars.
After Russia invaded Ukraine and caused more problems in the supply chain linked to the pandemic in 2022, prices for almost all raw materials, energy, and packaging went up, making it hard for companies that make consumer goods around the world. Because of this, companies have raised their prices, but this is hurting customers’ wallets and making them switch from expensive brands to cheaper ones.