Tunisian tennis star,
Ons Jabeur, has signed a new mouth-watering sponsorship deal with Saudi Arabian’s PIF-owned fitness and wellness brand, Kayanee.
According to her management team, Jabeur, who had a long term deal with Lotto Sport Italia for nearly a decade, will now be wearing exclusive tennis line designed for her by Kayanee.
The integrated company established by the PIF last year with the goal of promoting quality of life for women, is chaired by Princess Reema Bandar Al Saud, with the aims to focus on future generations’ health and lifestyle through fitness, sportswear, and personal and therapeutic care, as well as nutrition, diagnostics and wellness education, Jabuer’s team said in a statement.
Princess Reema who also confirmed the sponsorship deal in a statement, said:
“Ons Jabeur is not only a phenomenal athlete but also a symbol of resilience and determination.”
“We are honoured to have her as our global athletic ambassador. This collaboration is not just about fitness; it’s about inspiring young women to pursue their dreams and seek their own place on an international playing field,” the Saudi Princess said.
Speaking on the deal, the three-time grand slam finalist said in a statement:
“I am thrilled to be part of Kayanee, a brand breaking new ground for women in Saudi Arabia and the region.”
“Just as I’ve strived to push boundaries in my tennis career, Kayanee is breaking barriers in the realm of female fitness. Together, we share a commitment in promoting a healthy, active lifestyle.”
Jabeur will debut her exclusive Kayanee kit on court at the Australian Open this month, and has already been pictured donning her new threads in practice at Melbourne Park.