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Media aides: Too many cooks spoil the broth, By Olalekan Adetayo

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Since the May 29, 2023 inauguration of public officers, some of them have been carrying on as if there is a prize for whoever emerges as the public office holder with the highest number of aides. They have been reeling out names upon names of individuals being appointed as aides as if making such appointments is going out of fashion.

The development is not strange or surprising to those who know that such appointments are usually made to “settle” cronies who contributed one way or the other to their electoral victory. It is usually a come-and-eat or empowerment kind of arrangement where the appointees are also expected to, in turn, regularly “reach out” to their foot soldiers from their perks of office.

The one that, however, appears to be surprising is the way these office holders have also been appointing a huge number of people as media aides. Before now, they were satisfied with the appointment of just a media aide that may be designated the Chief Press Secretary or the Special Assistant on Media as the case may be.

As time went on, a new dimension started creeping in with office holders appointing media aides in charge of print and electronic media who would report to the CPS or SA Media. Lately, they added aides in charge of social and new media to the list.

Not done yet, all manner of appointments are being made under the current dispensation under the guise of appointing media aides, leaving one to wonder about the roles of these appointees and if they are not overlapping.

At the level of the Presidency, it appears the appointment of media aides is an endless process. Besides the Special Adviser to the President (Media and Publicity), Ajuri Ngelale, who is believed to be the main presidential spokesman, there are Senior Special Assistant on Media, SSA Media and Public Affairs, SSA Print Media, SSA (Digital/New Media), Special Assistant (Social Media), Special Assistant (Visual Communication)/Personal Photographer, Personal Assistant (Videography), and Personal Assistant (State Photographer) among others.

Just on Monday, the media aides’ appointment spree continued with the emergence of SSA -National Values and Social Justice, SSA-Public Engagement, SSA-Strategic Communications, SSA-Public Affairs, and Personal Assistant-Special Duties. According to a statement by Ngelale, all the new appointees will serve with others appointed before them in the Media and Publicity Directorate. The number of presidential media aides appointed so far leaves one to wonder whether their jobs are more than promoting the activities of just one President.

It is interesting to note that those I listed above, and those we don’t even know exist, are apart from the media aides attached to Vice President Kashim Shettima. Curiously, some of these appointments were not announced. Some of the appointees, after collecting their letters, waited endlessly for the public announcements. When the announcements were not forthcoming, they resorted to making the announcements themselves by leaking them to the press.

At the state level, it appears the Kano State Governor, Abba Yusuf, is leading the pack in the number of media aides so far appointed and announced. At the last count, Yusuf has appointed no fewer than 138 media aides! He announced the latest batch with the appointment of 94 social media influencers as media aides. Their appointment came after the governor’s appointment of 44 social media influencers in September as “special reporters.”

It is interesting to note that those I listed above, and those we don’t even know exist, are apart from the media aides attached to Vice President Kashim Shettima. Curiously, some of these appointments were not announced. Some of the appointees, after collecting their letters, waited endlessly for the public announcements. When the announcements were not forthcoming, they resorted to making the announcements themselves by leaking them to the press.

At the state level, it appears the Kano State Governor, Abba Yusuf, is leading the pack in the number of media aides so far appointed and announced. At the last count, Yusuf has appointed no fewer than 138 media aides! He announced the latest batch with the appointment of 94 social media influencers as media aides. Their appointment came after the governor’s appointment of 44 social media influencers in September as “special reporters.”

The governor tried to justify the appointments in a statement by his spokesperson (another media aide), Sanusi Bature, which described the appointments as being “in tandem with the commitment of his administration to promote accessibility to information as a prelude to improving good governance in the state.” The statement added that the appointees would be posted to various Ministries, Departments and Agencies of government “to complement the drive for transparency and accountability through information dissemination on government policies and programmes.” This is despite that these MDAs have existing spokesmen who are civil servants while the heads of the MDAs also have their spokespersons.

Governor Yusuf is not alone in his media appointment bonanza. His colleague, Governor Ahmadu Fintiri of Adamawa State has also appointed 47 media aides so far aside from the press secretary, Humwashi Wonosikou, who he appointed earlier.

“I’m pleased to constitute my media team. I’m confident that this diverse and talented team will play a crucial role in enhancing our communication efforts and strengthening our public engagement. Together, we’ll work towards achieving our goals and serving the people effectively,” Fintiri said while announcing the appointments of two Special Advisers, 10 Senior Special Assistants, 34 Special Assistants on Social Media and Content Creation, and one Special Assistant and Master of Ceremonies Government Events.

Governor Hyacinth Alia of Benue State is also not ready to be left behind. He recently appointed 12 media aides. His Chief Press Secretary, Tersoo Kula, who is not among the 12, announced the appointments including Principal Special Assistant on Media and Publicity/Strategic Communications, PSA on ICT and New Media, PSA on Media and Content Creation, and PSA on Print Media. There are also Senior Special Assistant on Media and Strategic Communications, SA on Social Media, SA on Digital Media, SA on Broadcast Media, SA on Visual Communication (Photographer), Personal Assistant on Videography and Personal Assistant on Photography.

In the South, Governor Seyi Makinde of Oyo State has approved the appointment of four more media aides aside from his CPS, Sulaimon Olanrewaju. The appointments included those of Senior Special Assistant on New Media, Special Assistant on Photography as well as Special Assistant (New Media I) and Special Assistant (New Media II).

Makinde has his match in his Jigawa State colleague, Umar Namadi, who also appointed four media aides -Chief Press Secretary, Special Assistant on Photography and Publication and two Special Assistants on New Media.

But for space constraints, I can go on from state to state where media aides are being appointed solely to man X (formerly Twitter), Facebook, Instagram and even WhatsApp among others. Some are not even engaged formally but they work for these men in power underground. These people lurk around the media space with different and disguised identities not only to promote their principles but also to descend heavily on commentators who they view are criticising their paymasters. When you see somebody going from one Facebook page or WhatsApp group to the other to defend people in government as if he is doing so “because of God,” na dem be that. I expect them to come after me.

I do not want to go into the economy of how much taxpayers’ money is being spent to keep these men in offices across the country for now. Let me just restrict myself to the fact that hiring multiple media aides can end up being counterproductive in line with that age-long proverb that too many cooks spoil the broth. So, when you read or hear about statements and rejoinders disowning those who made the earlier statements, know that the situation is part of the characteristics of too many cooks in the kitchen.

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Strictly Personal

If I were put in charge of a $15m African kitty, I’d first deworm children, By Charles Onyango-Obbo

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One of my favourite stories on pan-African action (or in this case inaction), one I will never tire of repeating, comes from 2002, when the discredited Organisation of African Unity, was rebranded into an ambitious, new African Union (AU).

There were many big hitters in African statehouses then. Talking of those who have had the grace to step down or leave honourably after electoral or political defeat, or have departed, in Nigeria we had Olusegun Obasanjo, a force of nature. Cerebral and studious Thabo Mbeki was chief in South Africa. In Ethiopia, the brass-knuckled and searingly intellectual Meles Zenawi ruled the roost.

In Tanzania, there was the personable and thoughtful Ben Mkapa. In Botswana, there was Festus Mogae, a leader who had a way of bringing out the best in people. In Senegal, we had Abdoulaye Wade, fresh in office, and years before he went rogue.

And those are just a few.

This club of men (there were no women at the high table) brought forth the AU. At that time, there was a lot of frustration about the portrayal of Africa in international media, we decided we must “tell our own story” to the world. The AU, therefore, decided to boost the struggling Pan-African New Agency (Pana) network.

The members were asked to write cheques or pledges for it. There were millions of dollars offered by the South Africans and Nigerians of our continent. Then, as at every party, a disruptive guest made a play. Rwanda, then still roiled by the genocide against the Tutsi of 1994, offered the least money; a few tens of thousand dollars.

There were embarrassed looks all around. Some probably thought it should just have kept is mouth shut, and not made a fool of itself with its ka-money. Kigali sat unflustered. Maybe it knew something the rest didn’t.

The meeting ended, and everyone went their merry way. Pana sat and waited for the cheques to come. The big talkers didn’t walk the talk. Hardly any came, and in the sums that were pledged. Except one. The cheque from Rwanda came in the exact amount it was promised. The smallest pledge became Pana’s biggest payday.

The joke is that it was used to pay terminal benefits for Pana staff. They would have gone home empty-pocketed.

We revive this peculiarly African moment (many a deep-pocketed African will happily contribute $300 to your wedding but not 50 cents to build a school or set up a scholarship fund), to campaign for the creation of small and beautiful African things.

It was brought on by the announcement by South Korea that it had joined the African Summit bandwagon, and is shortly hosting a South Korea-Africa Summit — like the US, China, the UK, the European Union, Japan, India, Russia, Italy, Saudi Arabia, and Turkey do.

Apart from the AU, whose summits are in danger of turning into dubious talk shops, outside of limited regional bloc events, there is no Pan-African platform that brings the continent’s leaders together.

The AU summits are not a solutions enterprise, partly because over 60 percent of its budget is funded by non-African development partners. You can’t seriously say you are going to set up a $500 million African climate crisis fund in the hope that some Europeans will put up the money.

It’s possible to reprise the Rwanda-Pana pledge episode; a convention of African leaders and important institutions on the continent for a “Small Initiatives, Big Impact Compact”. It would be a barebones summit. In the first one, leaders would come to kickstart it by investing seed money.

The rule would be that no country would be allowed to put up more than $100,000 — far, far less than it costs some presidents and their delegations to attend one day of an AU summit.

There would also be no pledges. Everyone would come with a certified cheque that cannot bounce, or hard cash in a bag. After all, some of our leaders are no strangers to travelling around with sacks from which they hand out cash like they were sweets.

If 54 states (we will exempt the Sahrawi Arab Democratic Republic for special circumstances) contribute $75,000 each, that is a good $4.05 million.

If just 200 of the bigger pan-African institutions such as the African Development Bank, Afrexim Bank, the giant companies such as MTN, Safaricom, East African Breweries, Nedbank, De Beers, Dangote, Orascom in Egypt, Attijariwafa Bank in Morocco, to name a few, each ponied up $75,000 each, that’s a cool $15 million just for the first year alone.

There will be a lot of imagination necessary to create magic out of it all, no doubt, but if I were asked to manage the project, I would immediately offer one small, beautiful thing to do.

After putting aside money for reasonable expenses to be paid at the end (a man has to eat) — which would be posted on a public website like all other expenditures — I would set out on a programme to get the most needy African children a dose of deworming tablets. Would do it all over for a couple of years.

Impact? Big. I read that people who received two to three additional years of childhood deworming experience an increase of 14 percent in consumption expenditure, 13 percent in hourly earnings, and nine percent in non-agricultural work hours.

At the next convention, I would report back, and possibly dazzle with the names, and photographs, of all the children who got the treatment. Other than the shopping opportunity, the US-Africa Summit would have nothing on that.

Charles Onyango-Obbo is a journalist, writer, and curator of the “Wall of Great Africans”. X@cobbo3

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Strictly Personal

AU shouldn’t look on as outsiders treat Africa like a widow’s house, By Joachim Buwembo

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There is no shortage of news from the UK, a major former colonial master in Africa, over whose former empire the sun reputedly never set. We hope and pray that besides watching the Premier League, the managers of our economies are also monitoring the re-nationalisation of British Railways (BR).

 

Three decades after BR was privatised in the early to mid-nineties — around the season when Africa was hit by the privatisation fashion — there is emerging consensus by both conservative and liberal parties that it is time the major public transport system reverts to state management.

 

Yes, there are major services that should be rendered by the state, and the public must not be abandoned to the vagaries of purely profit-motivated capitalism. It is not enough to only argue that government is not good at doing business, because some business is government business.

 

Since we copied many of our systems from the British — including wigs for judges — we may as well copy the humility to accept if certain fashions don’t work.

 

Another piece of news from the UK, besides football, was of this conservative MP Tim Loughton, who caused a stir by getting summarily deported from Djibouti and claiming the small African country was just doing China’s bidding because he recently rubbed Beijing the wrong way.

 

China has dismissed the accusation as baseless, and Africa still respects China for not meddling in its politics, even as it negotiates economic partnerships. China generously co-funded the construction of Djibouti’s super modern multipurpose port.

 

What can African leaders learn from the Loughton Djibouti kerfuffle? The race to think for and manage Africa by outsiders is still on and attracting new players.

 

While China has described the Loughton accusation as lies, it shows that the accusing (and presumably informed) Britons suspect other powerful countries to be on a quest to influence African thinking and actions.

 

And while the new bidders for Africa’s resources are on the increase including Russia, the US, Middle Eastern newly rich states, and India, even declining powers like France, which is losing ground in West Africa, could be looking for weaker states to gain a new foothold.

 

My Ugandan people describe such a situation as treating a community like “like a widow’s house,” because the poor, defenceless woman is susceptible to having her door kicked open by any local bully. Yes, these small and weak countries are not insignificant and offer fertile ground for the indirect re-colonisation of the continent.

 

Djibouti, for example, may be small —at only 23,000square kilometres, with a population of one million doing hardly any farming, thus relying on imports for most of its food — but it is so strategically located that the African Union should look at it as precious territory that must be protected from external political influences.

 

It commands the southern entrance into the Red Sea, thus linking Africa to the Middle East. So if several foreign powers have military bases in Djibouti, why shouldn’t the AU, with its growing “peace kitty,” now be worth some hundreds of millions of dollars?

 

At a bilateral level, Ethiopia and Djibouti are doing impressively well in developing infrastructure such as the railway link, a whole 750 kilometres of it electrified. The AU should be looking at more such projects linking up the whole continent to increase internal trade with the continental market, the fastest growing in the world.

 

And, while at it, the AU should be resolutely pushing out fossil-fuel-based transportation the way Ethiopia is doing, without even making much noise about it. Ethiopia can be quite resolute in conceiving and implementing projects, and surely the AU, being headquartered in Addis Ababa, should be taking a leaf rather than looking on as external interests treat the continent like a Ugandan widow’s house.

 

Buwembo is a Kampala-based journalist. E-mail:buwembo@gmail.com

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