Leading Egyptian beauty and wellness technology startup, Glamera has announced obtaining a fintech licence that will enable it expand its operations into Saudi Arabia and the wider MENA region.
The fintech licence known as SoftPOS, obtained from Saudi Payments, according to Mohamed Hassan, the CEO of Glamera, represents a major stride forward for the company which had further “solidified its position as a pioneering player and a game-changer in the beauty and wellness industry in the region.”
“The SoftPOS license unlocks new horizons of growth and delivers an unparalleled customer experience in the Saudi market,” Hassan said in a press statement on Monday.
“Glamera Pay will empower us to unlock new opportunities and expand our reach, cater to a wider customer base in Saudi Arabia, also opens up for strategic partnerships as Expanding our presence in the Saudi market has always been a strategic priority for Glamera,” the statement said.
“Powered by the fintech license, Glamera Pay will propel the company’s expansion efforts in the Saudi market and will provide secure and seamless payment transactions, boosting customer confidence and convenience, and delivering even more value to the customers”.
“SoftPOS” from Saudi Payments is the major payment system in Saudi Arabia established by Ministry of Finance under the supervision of Saudi Central Bank.
Glamera, which was founded in September 2019, allows users to book appointments with hundreds of contracted providers covering all beauty sections, including salons, clinics, spa, gym, and dental.
The startup has tens of thousands of users and hundreds of providers in Egypt, and is also active in Riyadh, Saudi Arabia after successfully raising US$1.3 million seed funding round late last year to help it expand operations across the MENA region.