MTN Rwandacell PLC, a subsidiary of MTN Group, Africa’s mobile network operator, has announced a partnership with Bboxx, a data-driven super platform, which will see it widen access to smartphones across the country and accelerate its digital agenda.
The strategic partnership, according to MTN Rwanda CEO, Mapula Bodibe, is aimed at leveraging the “combined expertise and shared vision of the two companies to make essential technology more accessible for all Rwandans, helping to bridge the digital divide and provide internet access to previously unconnected communities.”
“This initiative perfectly builds upon the Rwandan government and MTN Rwanda’s existing goal to ‘Connect Rwanda’ by ensuring that every household has access to a smartphone,” he said.
With the coming together of the two, Bboxx’s pay-as-you-go smartphone service known as Bboxx Connect, will give customers a simpler, more accessible way to pay for their smartphones while providing a tool for financial education and helping them build credit worthiness, Bodipe said.
“This will, in turn, strengthen the digital economy and fuel socio-economic development across the country. Bboxx is offering its customers flexible repayment plans of six months or twelve months.
“MTN Rwanda, in turn, will provide SIM cards, making use of its impressive 99% coverage in Rwanda, and will also offer a starter data pack that consists of 1GB per month for a period of three months to all customers who sign up for Bboxx Connect”.
“With the synergy between Bboxx and MTN Rwanda, the telecommunications market leader in Rwanda with almost 7 million users, creates a promising alliance set to significantly advance digital connectivity in the region,” Mansoor Hamayun, Co-Founder and Chief Executive Officer of Bboxx, said in a statement.
“This partnership underscores our commitment to unlocking potential through technological innovation. With MTN Rwanda’s extensive reach, we will scale our Bboxx Connect service to enhance affordability and accessibility of smartphones for customers across Rwanda,” he said.
“This is not only an innovative business collaboration but a significant step forward in the global effort to end the digital divide and deliver affordable, life-changing technology to all.”