Global music streaming platform, Spotify, has launched a special website dedicated to Afrobeats music where enthusiasts can access all the latest news and developments in the genre.
The new platform dubbed “Afrobeats: Journey of a Billion Streams,” according to Spotify, will feature, among others, interviews with leading experts, videos and the latest Spotify data and trends around Afrobeats listening as the genre continues to grow worldwide and has gained tremendous popularity.
Managing Director for Spotify in Sub-Saharan Africa, Jocelyne Muhutu-Remy, who announced the launch of the site, said the new platform will track the growth of the music genre, which has grown by 550% since 2017, while “serving as a repository for this cultural phenomenon, housing text, infographics and visual elements, including Spotify streaming data and results from the Spotify-commissioned April 2023 Afrobeats survey.”
“There is no doubt that Afrobeats as a genre is here to stay and will only continue to shatter more ceilings,” says Muhutu-Remy.
“We created this site for both new and long-time fans of the genre who want to better understand how and where this explosive sound came to be.”
“This year alone, the genre has been played for more than 223 million hours with streams exceeding 7.1 billion on Spotify.
Last year alone, Afrobeats had over 13 billion streams on Spotify,” she added.
According to her, “Afrobeats: Journey of a Billion Streams” will have five key pillars, starting with Origins, which explores precursor genres including Afrobeat, Highlife and Juju and Evolution, which spotlights industry players who have contributed to the current Afrobeats sound.
Other segments include Fusion which will explore how Afrobeats has been blended with genres such as reggaeton and amapiano, while Cultural Exportation and Women of Afrobeats complete the list.
The site will be updated biweekly for the next eight weeks but will remain active beyond this as an always-on resource, with frequent updates on new Afrobeats moments, as well an interactive experience for fans to discover and connect with new knowledge on Afrobeats.