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Kenyan marathon legend Kipchoge advises young athletes to prioritize success over money

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Kenyan marathon legend, Eliud Kipchoge, has advised young athletes to place success ahead of quick money and riches.

The former world marathon record holder who gave the admonition in an interview with TelecomAsiaSport, urged upcoming athletes to prioritise their careers and personal values over the lure of fast money

He noted that in light of rising mental health concerns and growing cases of doping in sports, young athletes must to shift their focus from chasing quick financial gains to building lasting careers with integrity and resilience.

Kipchoge, a two-time Olympic gold medallist and celebrated for his record-breaking marathon runs, said since retiring from the sport, he has dedicated himself to nurturing the next generation of sportsmen and women.

“I am trying to talk to the young people because no one has really gone under the skin of athletes,” he said.

‘There is a lot going on under their skins but above all we need to sensitise them that life is not all about money.

“You need to have your own values as a person, and that is what should drive you,” Kipchoge emphasised.

He added that his hopes are to use his influence to guide young athletes in prioritising personal values, mental well-being, and career longevity over the fleeting allure of fame and money.

The marathon great reiterated that he is deeply concerned with the current state of affairs, especially as he sees the tragic impacts of depression and substance abuse on those who struggle to cope.

He made particular reference to the deaths of young athletes who succumbed to the pressures of the industry, citing the tragic death of former world Under-20 champion, Kipyegon Bett, who passed away after battling depression and alcoholism, according to close family members.

He also mentioned the demise o Clement Kemboi, a former All Africa Games steeplechase champion, who was found to have taken his own life at his home in Iten.

“I will still continue talking to them. And if all of us can come together and get our minds together, we can get rid of these things. It is unfortunate that we can lose athletes at such a young age, and it is more unfortunate that we can have young people get into depression and die.”

He attributes much of the current doping crisis to the culture of seeking quick, easy money, rather than focusing on building a reputation of dedication and integrity, adding that he has witnessed how the pressure for financial success can steer young athletes down dangerous paths, often leading to doping as a shortcut to fame and prosperity.

Despite the challenges, Kipchoge said he remains hopeful that a positive shift is possible if athletes receive the right mentorship and guidance early in their careers.

“There is a need for athletes to understand that a fulfilling life extends beyond medals and money. The fame and fortune are secondary to the peace and pride of knowing you did it the right way,” he concluded.

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Former President of Moroccan club Raja sentenced to 3 years in prison

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The former President of Moroccan top club, Raja Casablanca, Mohamed Aouzal, has been sentenced to three and a half years in prison after he was found guilty of fraud by a Casablanca Ain Sebaa Court of First Instance on Friday.

According to court documents, the case involved charges of breach of trust and issuing a bounced check in connection with his role in the insurance sector.

Other charges against Aouzal included financial misconduct, specifically breach of trust and issuing a check without sufficient funds.

The documents stated that the legal action against Aouzal stemmed from a lawsuit filed by an insurance company and was found guilty of owing the company nearly MAD 400 million (around $40 million) as the legal representative of an insurance brokerage firm.

In addition to the prison sentence, the court also imposed a fine of MAD 20 million (approximately $2 million) in favor of the plaintiff company.

Aouzal was arrested following investigations by Morocco’s National Judicial Police Brigade after which he was charged before the Public Prosecutor at the Ain Sebaa Court and was placed in custody at Oukacha Prison.

The lawsuit, according to Morocco World News, pointed to significant financial irregularities in Aouzal’s brokerage firm, alleging that it failed to meet its financial obligations and caused substantial losses for the insurance company.

“The trial began on December 10 after Aouzal’s initial court appearance. The court examined the evidence and heard extensive arguments before entering deliberations earlier this week.

“On Friday, the judge ruled in favor of the insurance company due to the significant monetary damages incurred,” the report said.

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Dumping England for Nigeria the best decision of my life— Ademola Lookman

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Current African Men’s Footballer of the Year, Ademola Lookman, has attributed his rise in the football echelon to his decision to dump the English national team, The Three Lions, to play for the Super Eagles of Nigeria.

The Atalanta striker, who was named the African Player of the Year after a sterling 2024 season where he kept putting up superb performances for both club and country, credited the success of his career to his decision to snub England and commit to Nigeria.

“I think ever since I put on the Super Eagles jersey, it’s been fruitful,” Lookman said in an interview on SportyTV.

“We’ve been able to achieve a lot as a team and we’re still going as a team. But the camaraderie is something that’s very special within the squad.

“It is an incredible achievement and an incredible moment. It is special to join a list of many great players who have achieved a lot in the game. They are legends.

“There have been many special moments this year, and I can speak about a lot of good ones. But also the tough moments, like when you don’t feel like hitting the gym, but you push through and end up doing that session—it gives you more strength. Those difficult moments have given me that extra strength,” he said.

The Atalanta forward believes that his decision to represent Nigeria has contributed to a significant personal and professional growth, allowing him to continue thriving with the national team.

Before switching allegiance to play for the Super Eagles in 2022, Lookman had represented England at youth level, including winning the U-20 World Cup in 2017 but he had a stop-start career with stints at Everton, Fulham, and Leicester City, before he was shipped to Atalanta, initially on loan, before the move was made permanent.

But the turning point in Lookman’s career came when he decided to switch allegiance to Nigeria and has never looked back as everything he touched turned to gold.

The London-born Lookman made his Super Eagles debut in March 2022 against Ghana, and he has since described this moment as a turning point in his career.

He has scored eight goals and provided four assists and was the star man at the 2023 AFCON tournament where he netted three goals and registered one assist, and was named in the tournament team.

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