Kenyan marathon legend, Eliud Kipchoge, has advised young athletes to place success ahead of quick money and riches.

The former world marathon record holder who gave the admonition in an interview with TelecomAsiaSport, urged upcoming athletes to prioritise their careers and personal values over the lure of fast money

He noted that in light of rising mental health concerns and growing cases of doping in sports, young athletes must to shift their focus from chasing quick financial gains to building lasting careers with integrity and resilience.

Kipchoge, a two-time Olympic gold medallist and celebrated for his record-breaking marathon runs, said since retiring from the sport, he has dedicated himself to nurturing the next generation of sportsmen and women.

“I am trying to talk to the young people because no one has really gone under the skin of athletes,” he said.

‘There is a lot going on under their skins but above all we need to sensitise them that life is not all about money.

“You need to have your own values as a person, and that is what should drive you,” Kipchoge emphasised.

He added that his hopes are to use his influence to guide young athletes in prioritising personal values, mental well-being, and career longevity over the fleeting allure of fame and money.

The marathon great reiterated that he is deeply concerned with the current state of affairs, especially as he sees the tragic impacts of depression and substance abuse on those who struggle to cope.

He made particular reference to the deaths of young athletes who succumbed to the pressures of the industry, citing the tragic death of former world Under-20 champion, Kipyegon Bett, who passed away after battling depression and alcoholism, according to close family members.

He also mentioned the demise o Clement Kemboi, a former All Africa Games steeplechase champion, who was found to have taken his own life at his home in Iten.

“I will still continue talking to them. And if all of us can come together and get our minds together, we can get rid of these things. It is unfortunate that we can lose athletes at such a young age, and it is more unfortunate that we can have young people get into depression and die.”

He attributes much of the current doping crisis to the culture of seeking quick, easy money, rather than focusing on building a reputation of dedication and integrity, adding that he has witnessed how the pressure for financial success can steer young athletes down dangerous paths, often leading to doping as a shortcut to fame and prosperity.

Despite the challenges, Kipchoge said he remains hopeful that a positive shift is possible if athletes receive the right mentorship and guidance early in their careers.

“There is a need for athletes to understand that a fulfilling life extends beyond medals and money. The fame and fortune are secondary to the peace and pride of knowing you did it the right way,” he concluded.