Reigning Miss Universe Nigeria, Chidinma Adetshina, has been appointed Brand Ambassador of Enugu State, Southeast Nigeria, by the state governor, Mr. PeterMbah.
Mbah made the announcement on Thursday during a visit by the South African-born Nigerian model and her father, Okechukwu Onwe, to the Government House in Enugu.
The governor, who praised Adetshina’s resilience after she was controversially withdrawn from a beauty pageant in South Africa as a result of her nationality, highlighted her determination and ability to overcome challenges, describing her as a “true representation of the people of Enugu.”
He emphasized her potential to inspire the youth of the state, especially young girls, with her story of perseverance.
“Your story is inspiring. Despite attempts to malign and discourage you, you demonstrated that you are a true daughter of Enugu State. You overcame those challenges with the grit and resilience the people of Enugu are known for. You can act as a major influence on our young people, especially girls,” the governor said.
He assured the beauty queen of the state’s support as she prepares to represent Nigeria in the upcoming Miss Universe pageant in Mexico later this year, and encouraged her to use her platform to inspire and mentor young people, particularly by sharing her journey and experiences.
In her response, Chidinma expressed gratitude to the people of Enugu for their warm reception.
“I do feel that my story is a very powerful one, not only in Nigeria but all over the world. A lot of youths can resonate with my story and they can learn from my journey,” she said.
Chidinma, who was born in Soweto, South Africa, to a Nigerian father and a Mozambican-born mother, faced controversy earlier this year during her participation in the Miss South Africa pageant.
Criticism arose over her nationality, leading her to withdraw from the competition after the South African Department of Home Affairs accused her mother of alleged fraud and identity theft. Chidinma denied the allegations, maintaining her innocence.
Following her withdrawal, Chidimma entered the Miss Universe Nigeria pageant, where she emerged as the winner despite criticism and accusations that she was given the crown out of pity.