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Kenya’s Absa Bank launches ‘Change Your Story’ campaign to encourage digital banking

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Absa Bank Kenya has launched a new promo known as “Change Your Story” campaign aimed at encouraging customers to use digital channels and card payments.

Absa Bank Kenya Consumer Banking Director, Moses Muthui, who spoke during the launch of the campaign on Friday, said the initiative was part of the bank’s larger efforts to promote financial inclusion and improve user experience.

“The “Change Your Story” campaign is aligned to our brand promise and goes beyond rewarding our customers. It seeks to bridge the gap in digital banking among Kenyans, promoting a shift from cash heavy transactions to secure, convenient, and user-friendly digital and card transactions,” Muthui said.

“This initiative is one of many steps we are taking to support our customers’ stories by building a more inclusive financial ecosystem, where every transaction has the potential to transform lives. Through this, we are rewarding those who engage with us while simultaneously raising awareness of the benefits of card usage for both customers and non-customers.”

He added that the campaign which will run up to 31 December 2024, will feature grand prize draws, with three winners each walking away with KES 1 million.

“Additionally, there will be weekly draws offering shopping, dining, or weekend getaway vouchers throughout the campaign.

“As part of the campaign, customers will also win holidays to the Masai Mara, Ol Pejeta and Amboseli National Parks as well as trips to the Nairobi National Park and fine dining and fuel vouchers. The grand prize will be awarded monthly to three customers during the campaign.

“All current and prospective customers can participate by signing up for an Absa Card, and other digital channels and using them for their day-to-day transactions,” he said.

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Bolt invests $107m in Nigeria to boost safety standards

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Ride-hailing platform, Bolt, has announced an investment of $107 million in its bid to boost safety and service quality in Nigeria’s ride-hailing sector, with a special technology enhancing safety standards for both drivers and passengers.

Lola Masha, Bolt’s Regional Manager for North and West Africa, who made the announcement in a statement, said the “investment will fund new safety technologies, accident prevention measures, customer support upgrades, and public safety awareness campaigns, underscoring Bolt’s commitment to providing a secure and reliable platform.”

She revealed that as part of its quality check, the company had removed more than 5,000 drivers from its platform in 2023 so as to cleanup its database cleanup effort and will continue to implementing a driver score system to maintain quality standards.

“The driver score evaluates performance by monitoring how frequently drivers accept ride requests, successfully complete trips, and respond to passenger feedback. Essentially, it rates drivers based on their performance over their last 100 trips,” she noted.

Masha emphasized that the move came as a result of complains by the Amalgamated Union of App-based Transporters of Nigeria (AUTON) which raised concerns about the potential downsides experienced by users and the psychological stress on drivers, which could negatively affect their performance.

According to her, among the upcoming features are a four-digit trip pickup code and a trip counter, both aimed at making rides more secure and dependable for all users.

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Egyptian VC Flat6Labs partners ITIDA to launch programme for tech startups

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Egyptian Venture Capital firm, Flat6Labs, has partnered with Egypt’s Information Technology Industry Development Agency (ITIDA) to launch an InvestIT programme which will offer tech startups in the country, particularly at the seed or pre-Series A stages, access to consultancy, tools, and investor connections to help them scale operations and enhance global competitiveness.

The programme, according to Egypt’s Minister of Communications and Information Technology, Dr Amr Talaat, will be run by the Technology Innovation and Entrepreneurship Center (TIEC), a subsidiary of ITIDA, and will support startups across various governorates, encouraging innovation and growth in Egypt’s digital economy.

“Through two phases, it will prepare startups for investment with tailored training sessions and workshops, followed by connecting them with local and international investors,” Talaat said in a statement.

“The Egyptian government remains steadfast in its dedication to cultivating a thriving tech startup ecosystem. We are rolling out diverse initiatives to equip entrepreneurs with essential skills, attract global incubators, and facilitate connections between startups and investors.

“By establishing Digital Egypt innovation hubs nationwide, we empower innovators to transform their ideas into successful ventures.

“Alongside this, we are streamlining processes and investing in advanced digital infrastructure, positioning Egypt among the top three countries in the Middle East and Africa for tech startup investments,” the Minister said.

Flat6Labs founder and chairman Hany El Sonbaty, who also spoke on the initiative, said the launch of the InvestIT programme has further expanded his company’s support for Egyptian entrepreneurs.

“This programme is not just about preparing startups for investment; it’s about equipping them with the tools and connections to scale their impact.

“Through our collaboration with ITIDA and TIEC, we’re committed to building a strong, vibrant ecosystem where startups can make a real impact on the tech landscape in Egypt,” he said.

The programme, he said, will support 12 startups over six-to-eight months with each startup receiving tailored consultancy services to enhance their investment readiness and assist with setting up data rooms and preparing for investor engagements.

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