The Moroccan Ministry of Tourism says eco-tourism is slowly expanding in the country, especially in the Agafay region, which is approximately 35 kilometres from the city of Marrakech, the tourism hub of the North African country.
The Minister of Tourism, Fatim-Zahra Ammor, had announced in June that sustainability is a paramount focus for the country’s tourism sector and as such, the country was taking deliberate steps to harness its potentials.
“Here in Morocco’s Agafay region, tourists get ready for the ultimate desert experience – a camel ride,” Ammor had said.
“It’s’s the best mode of transport for exploring the local area, and an example of the eco-tourism activities the North African nation is trying to promote.
A statement by the Minister noted that during the first half of June, Morocco received 17.6 million tourists, with eco-tourism accounting for 5% of this number. Around 3% of the ecotourism is here in the Agafay region.
One of the region’s first eco-tourism projects was Kasbah Agafay Hotel and Spa – a traditional-style Kasbah, offering guests the opportunity to soak in the local culture through various activities, the statement said.
The owner of the spa, Abdessalam Damoussi bought the centuries old stone house in 1996 and spent four years renovating it as sustainably as possible, using natural materials sourced locally.
It opened in 2000 and was the first project of its type in the Agafay desert – a hotel celebrating the nature and community surrounding it.
Damoussi, speaking on the project, said it the was inspired by a book he read highlighting the importance of the connection between humans and the land.
“I have relied on a book written by a friend of mine, Prince Sultan bin Salman, who wrote an extraordinary book called ‘Back to Earth,’ and this was like my instrument that I used to do this work, I studied it, I did research, and in it, he really goes profoundly on why man should be back to Earth,” he says.
Since 2018, other tourism businesses have begun to apply similar ideas in the same area, which is currently witnessing an influx – Damoussi’s Kasbah welcomes around 5,000 tourists per year.
Damoussi receives tourists from all over the world, showing them how to embrace and preserve the natural environment surrounding them.
“The experiences offered to guests here include camel and horse riding, hiking, performances by local musicians, spa and hammam treatments and cooking classes.
“The cooking class includes access to their garden, which is rich in organic vegetables, fruits and natural herbs. These ingredients are picked and then used to prepare meals.
“Guests, with the help of a chef, prepare the food in an open kitchen in the middle of the garden. The experience allows visitors to learn about the source of the food and its cultural significance,” he added.