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Mastercard teams up with Scale to deploy fintech services in Africa, Middle East

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Mastercard has teamed up with global issuer orchestration partner, Scale, to accelerate the deployment of fintech services across Africa and the Middle East.

According to Amnah Ajmal, Executive Vice President of Market Development for EEMEA at Mastercard, the strategic alliance between the two is aimed at dismantling technical and commercial barriers that have hindered fintech companies, aggregators, enablers, payment service providers (PSPs), and telcos from launching payment programs in these regions.

“The partnership reflects Mastercard’s commitment to fostering innovative payment solutions and bridging the digital divide. By leveraging Scale’s expertise in the fintech landscape, Mastercard seeks to enhance financial inclusion and improve access to financial services throughout the area,”
Ajmal said.

He further emphasized the company’s dedication to working with local ecosystem players.

“The partnership with Scale aligns perfectly with Mastercard’s goals of driving growth in innovative payment solutions across the region.

“Through this collaboration, Mastercard and Scale will offer comprehensive support to fintech companies and other ecosystem participants. This support encompasses various crucial aspects of launching and maintaining payment programs.

“These include securing BIN sponsorships, developing sustainable unit economics, designing and commercialising card and payment programs, and assessing profitability models.

“The partnership will also focus on delivering exceptional customer experiences and co-creating inclusive value propositions geared for long-term growth. As the collaboration evolves, it will transform into a technology proposition, enabling any tech company to acquire Mastercard issuing capabilities through Scale,” he added.

Also commenting on the alliance, Miranda Perumal, Co-Founder and CEO of Scale, highlighted the partnership’s role in addressing a major pain point for fintech companies.

“By providing a single point of contact and absorbing the complexities of seeking bank BIN sponsors and third-party processors, the collaboration allows fintech players to concentrate on their core business while Scale handles the intricacies of payment enablement.

“Mastercard’s involvement extends to plugging its managed services into partners’ systems and overseeing card program implementation from start to finish. Post-launch, Scale will assist partners in growing their portfolios, driving revenues, and achieving profitability through insights into consumer behaviours, market dynamics, and competitive landscapes.

“The benefits of this partnership extend beyond fintech companies to encompass a broad spectrum of ecosystem players. Financial institutions will find it easier to collaborate with stakeholders in the card value chain. Merchants will gain improved access to digital financial products and services, facilitating business growth.

“Governments stand to benefit as well. The introduction of new financial offerings in the market is expected to reduce cash-based transactions, enabling greater participation in economic development and potentially boosting GDP growth.”

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Nigerian fintech PalmPay launches USSD Service for users without internet connection

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Nigerian payment fintech startup, PalmPay, has announced the launch of its USSD code aimed at offering additional service to Nigerians even without internet connectivity.

The new service, according to the Managing Director of PalmPay, Chika Nwosu, the USSD Service is
an additional way for customers to manage their finances without the need for internet connectivity.

“With the PalmPay USSD code, customers can now perform a wide range of banking transactions by dialing *861# from their mobile phones,” Nwosu said in a statement on Monday.

“At PalmPay, we aim to bridge the gap in digital access, and the introduction of our USSD service aligns with that mission. Our platform ensures seamless connectivity for our users.” he said.

“In addition, our USSD platform comes with a security feature which allows our customers to remotely freeze their accounts in case their phone is lost or stolen, providing an extra layer of protection to safeguard their finances.”

Launched in 2019, PalmPay which has been operating under a Mobile Money Operator (MMO) license issued by the Central Bank of Nigeria (CBN), the fintech has pioneered a model that provides financial services such as money transfers, bill payments, credit services and savings via a one-stop-shop financial ‘superapp’.

The MD added that customers without access to smartphones are able to make transactions via a nationwide network of over 500,000 Mobile Money Agents.

“The addition of a USSD access point is designed to further enhance the accessibility and convenience of the platform for consumers in a market where data network outages are common.

Nwosu, further emphasized the company’s commitment to financial inclusion

“PalmPay has achieved significant milestones in Nigeria, reaching over 30 million registered users on its app and connecting 1.1 million businesses through its network of mobile money agents and merchant.

“The company has been a key driver of financial inclusion in Nigeria, with a third of PalmPay users reporting that they opened their first-ever financial account through the platform.”

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Egyptian fintech Paymob extends Series B funding to $72m as It expands across MENA

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Egypt-based payment fintech, Paymob, has announced successfully raising an additional $22 million in a Series B extension, bringing its total Series B funding to $72 million which will see it pursue its growth strategy at home and in the wider MENA region.

The extension round was led by EBRD Venture Capital with participation from Endeavor Catalyst while existing investors PayPal Ventures, BII, FMO, A15, Nclude and Helios Digital Ventures also participated in the round.

Co-founder and CEO of the Paymob, Islam Shawky, who made the announcement, said the extension round follows Paymob’s continued profitability in its core market of Egypt, having recorded 6x revenue growth since the initial Series B funding in Q2 2022.

“We are very excited by our strong prospects in Egypt – where we hold a market-leading position – and the significant traction experienced in the UAE since launching operations there.

“This funding will help Paymob to fully capitalize on the momentum in our established markets, as we accelerate our GCC rollout. We remain committed to creating a cutting-edge infrastructure enabling SMEs across the region to thrive in the digital economy and are proud of our continued impact,” Shawky said.

The payment platform which was founded in 2015 by Shawky, Alain El Hajj and Mostafa Menessy, is an infrastructure technology enabler providing payment solutions to empower digital financial service providers through mobile wallet technology.

According to its profile on its website, the fintech’s omnichannel gateway offers more than 50 payment solutions and empowers close to 350,000 merchants with access to innovative financial services. It has expanded to the United Arab Emirates (UAE), Saudi Arabia and Oman.

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