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Castle Stout launches Afrikaraoke to preserve South African traditional music

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Local South African beer brand, Castle Milk Stout, has launched a new initiative known as Afrikaraoke, a blend of karaoke with traditional music to reconnect South Africans with their cultural heritage.

According to Khwezi Vika, the marketing manager at Castle Milk Stout, the Afrikaraoke is coming in “an era where modern urban life often overshadows age-old customs, with many young South Africans losing touch with the traditional songs that once played a central role in their cultural practices.”

Speaking during the official launching of the initiative, Vika said traditional songs, rich in history and meaning, are at risk of being forgotten, noting that Afrikaraoke has been launched to blend the enjoyment of karaoke with a revival of these important cultural melodies.

“Afrikaraoke is an innovative campaign by Castle Milk Stout, which is designed to reconnect South Africans with their traditional songs and cultural heritage,” Vika said.

Afrikaraoke is not just about singing, it is a cultural movement aimed at educating and engaging the younger generation. The project features a selection of traditional songs, curated with the help of professor Dr. Evans Ntshivhambe, an expert in African traditional songs.”

Also speaking at the launching, Dr. Ntshivhambe highlighted the importance of songs in connecting people with their heritage.

“The insight I can give you for those songs is that they are more about connecting our people. They make us celebrate who we are. We love singing.

“We sing when we have problems, we sing when we celebrate, and we celebrate through singing. I believe those songs have the power to connect our people, to glue our cultures together.”

The campaign will culminate on Heritage Day, September 24, with a special broadcast on one of South Africa’s major television channels with the event showcasing the traditional songs through a vibrant, modern lens, ensuring they reach a wide audience. Afrikaraoke episodes will also be available online.

“Traditional songs play an integral part in African culture. Whether at a wedding, coming of age ceremony or other significant occasions, our traditional songs, accompanied by ululations, are what anchors us during ceremonies,” said Vika.

He added that the Afrikaraoke was a platform that ensured we do not lose this important element that makes us who we are, and one that called for people to preserve their cultural songs.

“It is an opportunity for South Africans to immerse themselves in the songs that have defined our heritage.

“Afrikaraoke represents our latest effort to connect people with their cultural roots in a fresh and interactive way. The platform invites all South Africans, whether they know traditional songs well or are new to them, to celebrate their heritage.

‘By combining karaoke with traditional music, Afrikaraoke offers a fresh approach to rediscovering the songs that define South Africa’s cultural identity.”

Culture

Obama names three African artistes in his Favorite Music list 2024

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In keeping with the tradition of naming his favourite music list of the year, former United States President, Barack Obama, has released his favorite music from 2024, which includes three African artistes.

The Obama Favorite Music list 2024, which he dropped on social media, has Nigerian stars Asake, Rema, and South African Ampiona sensation, Tyla, alongside Kendrick Lamar, Beyoncé, amongst other world-renowned stars.

While dropping the list, the former US President wrote:

“Here are my favorite songs from this year! Check them out if you’re looking to shake up your playlist – and let me know if there’s a song or artist I should make sure to listen to.”

The top picks for Obama’s shortlist were Billie Eilish’s “Lunch,” Jordan Adetunji’s “Kehlani,” Tommy Richman’s “Million Dollar Baby,” Karol G’s “Si Antes Te Hubiera Conocido,” Bonny Light Horseman’s “Old Dutch,” Central Cee, Asake’s “Active,” Lil Baby’s “Band4band,” Rema’s “Yayo”, Karol G’s “Si Antes Te Hubiera Conocido” and “Gata Only” by FloyyMenor and Cris MJ.
and more.

The Obama Favorite Music of 2024 list also showcased a vibrant mix of genres and artists, reflecting his diverse musical preferences, spanning hip-hop, R&B, jazz, and reggaeton, showcasing his appreciation for a variety of musical styles.

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Culture

Moroccan tourist arrivals hit record-breaking 16 million

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The year 2024 has seen Morocco celebrate a record-breaking 16 million tourist arrivals, surpassing the 12 million mark set in 2023, with the country continuing to see impressive growth in tourist arrivals.

Data from the country’s Ministry of Tourism, the Directorate of Studies and Financial Forecasts (DEPF) reveals that additional indicators reveal that the sector reached remarkable numbers in just 10 months, surpassing the total number of arrivals typically seen in a full year.

According to the new details from the directorate, which is affiliated to the Ministry of Economy, the country’s tourism revenues reached MAD 96.9 billion by the end of October, an increase of 9.3% compared to the same period last year.

A statement by the Ministry said
Morocco notably reached a new record of 14.6 million tourists by the end of October, the directorate indicated, noting that this far surpassed the previous record set at the end of 2023 in just 10 months.

“The number marks a 19% increase year on year, representing 2.3 million additional arrivals by the end of October 2024,” it said.

“This remarkable growth is driven both by foreign tourists, whose numbers have increased by 22%, and Moroccans living abroad.

“This past October was an especially strong month for the Moroccan hospitality industry. Approximately 1.5 million visitors traveled to the North African country during that month, representing an increase of 30% compared to October last year,” it stated.

The Ministry of Tourism celebrated the upward trend during a meeting of the Moroccan National Tourism’s Board of Directors held on Monday, with data showing that the North African country saw a record 15.87 million visitors by the end of November, marking a 20% increase while tourism revenues soared to MAD 97 billion.

“The sector achieved a growth rate of 19%, higher than the world average of 12% and most competing destinations,” the Moroccan Tourism Office said.

Speaking at the event, Tourism Minister Fatim-Zahra Ammor:

“Our tourism roadmap is bearing fruit and we can now enter the year 24 with confidence and determination.”

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