Liquid C2, a subsidiary of Liquid Intelligent Technologies, has expanded its Cloudmania business into the Egyptian channel partner ecosystem.
The firm, which made the announcement on Monday, said the Cloudmania platform was Liquid C2’ distribution business unit for cloud and cyber security solutions with operations in 35 countries across the Middle East and Africa.
“Cloudmania’s strategic partnership with Microsoft has allowed it to equip numerous partners with cloud and cyber security services and solutions, including Microsoft 365 and Azure solutions, within a fully supported ecosystem,” the statement issued by Sherif Shaltout, Vice President, Operations at Liquid C2, said.
“Extending Cloudmania’s reach to Egypt reflects our confidence in the Egyptian economy following the launch of Liquid C2 in Egypt a year ago.
“We see Egypt as the anchor country of our expansion into the Middle East and North Africa and we look forward to playing our role in realizing the government’s Egypt Vision 2030 strategy, supported by its ‘Digital Egypt’ initiative. ” said
”Partnering with local businesses will help in developing digital infrastructure, promoting digital skills development, creating opportunities for entrepreneurship and economic growth, all while tapping into Egypt’s wealth of local tech talent,” Sherif added.
Vinay Hiralall, the Chief Commercial Officer at Liquid C2 who addressed a press conference, said Cloudmania’s growth over the last year from 100 partners to over 750 demonstrates how their value proposition resonates with channel partners across these regions.
”Being named the Microsoft Partner of the Year in Ethiopia and Côte d’Ivoire in 2022 and 2023 respectively, reflects our commitment to delivering solutions that propel cloud adoption and partner growth, accelerating digital transformation for businesses in Africa.
“Resellers that partner with Cloudmania will receive access to a suite of market-leading solutions tailored to suit their customers’ needs.
“Cloudmania aims to help channel partners better manage their business by creating a single-pane view via an always-on platform that assists with billing and subscription management services.
“In addition to providing partners with programmes that drive sales enablement, they also have access to Cloudmania’s marketing and technical support.
“Cloudmania alleviates the backend operations, enabling partners to focus on their core business.”