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Bolt Kenya launches new campaign to celebrate its drivers

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Bolt Kenya has announced the launch of a new reward campaign dubbed, “Drive for a Prize”, aimed at celebrating its top-performing drivers in the country.

The campaign is part of an innovative Driver Reward Scheme designed to enhance driver engagement and empower the driver community by recognising and celebrating their outstanding contributions.

Bolt Kenya Country Manager,
Linda Ndungu, who made the announcement, said the reward campaign came following the success of a similar campaign last year, adding that the company is committed to making this year’s event even more memorable by “partnering with esteemed brands such as Oraimo, Total Energies, Naivas Supermarket, and Samsung Kenya to offer great benefits and rewards to the drivers.”

“Oraimo will offer top drivers premium phone accessories; Total Energies will provide fuel vouchers; Samsung will give them access to phones and Naivas will provide shopping vouchers for all the winners of the campaign,” she said.

“We are excited to launch the second edition of the “Drive for a Prize” campaign. Drivers are the heart of our operations, and it’s vital that we recognise and reward their dedication and hard work,” Ndungu said.

”We believe that initiatives like this will motivate our drivers to work harder, thus enhancing the quality of service for riders. This creates a win-win situation for both the drivers and the business as a whole.”

According to Ndungu, the campaign, which kicked off at the end of June, is set to run for eight weeks until the 23rd of August, during which drivers will have the opportunity to earn points based on their performance.

“The top performers will be feted at an award ceremony, where they will receive their well-deserved prizes and recognition,” she added.

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South African fintech Peach Payments partners Kenya’s Sukhiba for conversational commerce

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South African payments service provider, Peach Payments, has announced a strategic partnership with Kenyan commerce and CRM platform, Sukhiba, to offer its South African merchants a new conversational sales channel, and facilitate WhatsApp-based sales.

Peach Payments, which was founded in 2012, provides a complete toolkit to help businesses accept, manage and disburse payments through web and mobile, and is the second largest online payment gateway in South Africa, and has also expanded to Kenya and Mauritius.

Ananth Raj Gudipati, the CEO of Sukhiba who spoke on the partnership, said the platform was built on top of WhatsApp, and was currently active in South Africa, Kenya, Tanzania, Rwanda, Uganda, Nigeria, Oman and India.

“Sukhiba is used by more than 35,000 SMEs dealing directly with manufacturers, wholesalers and distributors.

“Sukhiba’s technology lets merchants add their catalogues to WhatsApp and facilitates everything from product purchases to payments to scheduling deliveries.

“We are confident that the deep knowledge and network that Peach Payments brings to this partnership will accelerate WhatsApp commerce and payments in South Africa,” said Gudipati.

“This partnership effectively utilises Peach Payments’ platform on WhatsApp, which opens up a new sales channel for our merchants in the run-up to Black Friday and that gives their customers the flexibility of paying by card, EFT, buy-now pay-later and other alternative payment methods,” said Peach Payments CEO and founder Rahul Jain in a statement.

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France’s VC firm Bpifrance launches in Egypt in bid to expand into Africa

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France’s largest venture capital firm, Bpifrance, has partnered with Egyptian venture capital firm, Sawari Ventures, to launch a new base in Egypt in its strategic bid to expand into Africa.

In a statement by the VC firm, the move is to ease its entry into the North African region and enhance cross-continental collaboration.

It added that another key player in Egypt’s startup scene, Flat6Labs, will be actively involved in this new venture.

‘Together, we aim to support growth-stage companies and entrepreneurs by providing crucial access to funding, resources, and networks.
This partnership is consistent with Bpifrance’s desire to strengthen ties between Europe, Africa, and the Middle East,” the statement said.

“This partnership comes as African entrepreneurship continues to garner global attention. Startups across the continent are flourishing, and this collaboration will tap into this momentum by offering critical financial support and guidance to innovative businesses.

“This development provides better access to financing for French companies expanding into African markets and offers African startups opportunities to establish research and development (R&D) operations in France,” it added.

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