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Moroccan agri-tech startup YoLa Fresh raises $7m funding for fresh food supply network

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Moroccan agri-tech startup, YoLa Fresh, has announced securing a $7 million pre-Series A funding round to help it expand its fresh food supply network across the north African region.

According to co-founder and CEO, Larbi Alaoui Belrhiti, the funding round was led by Al Mada Ventures, with participation from Algebra Ventures, E3 Capital, Janngo Capital, and FMO, the Dutch entrepreneurial development bank.

“We have achieved remarkable traction and demonstrated product-market fit in less than one year, reinforcing the effectiveness of our innovative business model, which this funding round recognises and supports,” he said.

“With this funding, we’ll expand our logistics network, bolster our technology, and empower more farmers to deliver high-quality produce directly to consumers.

“As the agricultural sector continues its transition to digital supply chain technologies, we believe that Yola Fresh is well placed to offer real added value to its customers, while having a positive impact on the entire ecosystem.

Co-founder, Youssef Mamou, who also spoke on the funding round, said YoLa Fresh has developed a platform that connects farmers directly with retailers and food service companies.

“The company utilises cutting-edge technology, the company tracks produce from farm to retail, ensuring transparency and minimising waste.

“YoLa Fresh aims to expand beyond Morocco to become a leading player in Africa’s agri-tech space, tackling food security challenges and fostering economic growth across the continent,” Mamou said.

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IFC partners Deutsche Bank to boost trade finance in Africa

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The International Finance Corporation (IFC) has entered into a partnership with Deutsche Bank aimed at boosting trade finance in Africa.

In a statement by the IFC which is a member of the World Bank group, the risk-sharing facility with Deutsche Bank of up to €215 million will help provide vital financing to importers and exporters of essential goods in Africa, especially in small, fragile and conflict-affected states.

The partnership with Deutsche Bank is expected to help meet the demand, enabling Deutsche Bank to continue providing trade financing to African countries at a time when many global banks are pulling back, ultimately supporting the ongoing flow of trade on the continent.

“Under the facility, IFC will provide risk participation in a portfolio of trade transactions originated by Deutsche Bank with local issuing banks in Africa,” the statement said.

It added that the initial portfolio will cover risk for 40 issuing banks across 18 countries on the continent, 14 of which are classified by the International Development Agency (IDA) as small, fragile and/or conflict-affected.

“IFC’s partnership with Deutsche Bank comes at a time when traders in Africa are finding it increasingly difficult to access credit, with demand for trade finance from banks on the continent greatly outstripping supply,” said Mohamed Goule, Vice President for Industries. IFC.

“This risk-sharing facility will help African importers and exporters participate in global value chains, creating jobs and driving economic growth.

“IFC anticipates that its investment will encourage other financial institutions to deliver trade finance to credit-issuing banks in Africa, resulting in more support for trade in essential goods across the continent,” he added.

Also speaking on the partnership, Borislav Ivanov-Blankenburg, Global Head of Documentary Trade Finance for Deutsche Bank, said:

“IFC’s risk participation with Deutsche Bank leverages our issuing bank network to enable trade flows in Africa with our Global Hausbank clients and echoes a shared commitment to ongoing economic growth in emerging markets.”

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Western Union launches first African concept store in Morocco

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Western Union has unveiled its first African concept store in Morocco in collaboration with Cash Plus.

The concept store which is located in the satellite city of Errahma offers a unique, Western Union-branded experience to customers as they send and receive money internationally, according to Mohamed Touhami el Ouazzani, Regional Vice President of Africa, Western Union, who led the unveiling of the store.

“We are thrilled to launch our first concept store in Africa – right here in Morocco,” said Ouazzani.

“The country and the wider continent play a crucial role in our growth strategy, thanks to their dynamic markets and significant remittance flows.

“Morocco is a major inbound market in Africa, with loved ones receiving international money transfers from all over the world, including the United States, France, Spain, Italy, the United Arab Emirates and the Kingdom of Saudi Arabia.

“We are delighted to launch this store in collaboration with Cash Plus, bringing customers a new level of convenience, support and accessibility.”

He added that the launch of the concept store marks a significant milestone in the company’s ‘Evolve 2025’ strategy for the country and the continent.

Also speaking on the collaboration, Hazim Sebatta, CEO at Cash Plus said:

“We are excited to expand our collaboration with Western Union to bring this unique concept store to Morocco, redefining the money transfer experience.

“Our collaboration with Western Union aims to provide exceptional service to customers, transforming the way they send and receive money and empowering them with greater convenience, efficiency and reliability.”

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