Mastercard has announced the winners of the third edition of its Women SME Leaders Awards which celebrates the achievements of women-owned and led businesses across diverse sectors in the Eastern Europe, Middle East and Africa (EEMEA) region.
The winners included women entrepreneurs from Egypt, Namibia, South Africa, Tanzania, Turkey, Lithuania, UAE and Ukraine
The Mastercard Women SME Leaders Awards which was launched in 2022, is the first initiative of its kind to recognize outstanding female entrepreneurs shaping the future of the region, according to Amnah Ajmal, Executive Vice President, Market Development, EEMEA, Mastercard.
“At Mastercard, we believe when we support women entrepreneurs, we are not only supporting the economy but also their desire to solve real needs,” Ajmal said while announcing the winners of the award.
“That’s why we are committed to creating an enabling environment for women to fulfil their potential as business leaders. The Mastercard Women SME Leaders Awards is an integral part of our women’s empowerment journey.
“This initiative helps us generate momentum so we can continue to uplift the most impactful women changemakers,” Ajmal stated.
He added that this year’s edition of the awards was “open to all women owning or leading businesses with a turnover under $13.6 million and 6-50 employees that have their offices or offer their services in the EEMEA region.”
The Women SME Leaders Awards 2024 jury included Mastercard’s Ajmal, Tamara Pupic, Managing Editor, Entrepreneur Middle East, and Nezha Alaoui, Founder and CEO, Women Choice.
“The Women SME Leaders Awards aligns with Mastercard’s global pledge to connect 25 million women entrepreneurs to the digital economy by 2025 as part of its efforts to build a more sustainable and inclusive world,” Amjal said.