To spur the expansion of its retail business, which is predicted to be the next frontier for commercial banks in Africa in terms of income generation, Tanzania’s CRDB Bank has announced a new template for its branch operations.
The proposal, which is detailed in the annual report (2023), divides the branch network of Tanzania’s biggest lender by assets into two specialized divisions: Branch Sales and Business Performance and Branch Operations and Controls.
“In our relentless pursuit of customer satisfaction and operational excellence, we thoroughly reviewed our organisational structure. This revamp was designed to align more closely with the needs of our valued customers while driving performance to new heights,” the lender says.
“This strategic realignment ensures a sharper focus on customer-centricity and positions us to capitalise on growth opportunities with greater agility and efficiency.”
The lender is exploring several initiatives, including the branch reorganization, to support the expansion of its consumer business and attract new clients. Additional initiatives include expanding agency networks, digitizing financial transactions, and adding new branches.
Throughout the year, the listed Dar es Salaam Stock Exchange (DSE) added fifteen new branches nationwide and launched digitalized account opening platforms, such as self-account opening using the SimBanking app and CRDB Wakala.
As a result, the bank opened more than a million new accounts with customers and mobilized deposits totalling more than Tsh500 billion ($192.25 million).
“This bold initiative (account opening) not only extended our presence to previously untouched areas but also transformed mobile branches into enduring hubs of service and support. From the serene landscapes of Turiani to the bustling streets of Mafia, each new branch represents a beacon of opportunity and empowerment,” the lender says.
A new agency banking system, which CRDB also unveiled, aims to enable agents to carry out hitherto unattainable tasks including reversals and real-time income tracking. Furthermore, allowing agents to do business using cell phones sped up the onboarding process for both new customers and agents.
Through these efforts, the bank’s retail deposits increased from Tsh3.6 trillion ($1.38 billion) in 2022 to Tsh5.1 trillion ($1.96 billion) in 2023, a 41% increase.
At the same time, the number of new accounts established increased from 878,780 to 1.25 million, a 43% increase. In December 2023, the retail loan book increased by 20% to Tsh4.1 trillion ($1.57 billion).
“The 2023 financial year marked a remarkable success for our retail business, with significant achievements in key indicators across various segments, including retail deposits, loans and advances to customers. A key driver of this success was the streamlining of customer onboarding, which resulted in the growth of total retail banking income,” the lender added.
Global consulting firm McKinsey & Company projected in 2018 that the fastest-growing segment, the mass market, would represent the next frontier for bank expansion in Africa, accounting for 70% of banks’ retail business revenues by 2025.
For banks with significant operations throughout the area, including as Kenya’s Equity, KCB, NCBA, and Co-operative, the retail banking model has increased their non-funded incomes. The “high volume, low margin” businesses that the model centres around are aimed at the lower-income