Canadian ground travel booking platform, Busbud, has announced the acquisition of South Africa’s Ratality in a bid to enhance its revenue management capabilities.
Ratality, a provider of revenue management optimisation software for ground travel operators 2017, is a cloud-based software solutions provider that seamlessly allows ground transportation operators to digitally manage their operations and optimise revenues.
Arend de Waal, CEO and co-founder of Ratality, who made the announcement in a statement, said joining forces with Ratality will enable Busbud to broaden its value proposition to become a complete solution provider for operators worldwide.
“The acquisition builds upon an existing partnership between the companies and extends Busbud’s reach in Africa,” de Waald said.
“Uniting with Busbud expands the reach of our platform to bus operators around the world.
“Our innovative revenue management solutions generate immediate ROI for our partners and have already been proven in other travel sectors like airlines.
“Overall, this combination unlocks untapped potential for bus operators, maximising revenue and operational efficiency,” he added.
Also commenting on the acquisition, CEO and co-founder of Busbud LP Maurice, said the partnership with Ratality would add a key missing piece to Budbud’s growing B2B offering.
“We’ve heard first-hand from ground travel operators the tangible results they’ve achieved by using Ratality to generate more revenue for their businesses.
“We were extremely impressed by the technology and capabilities of their platform. It just really made sense to bring Ratality’s team of revenue management experts on board and integrate these features further into our core B2B platform.
“We wanted these capabilities to be in the hands of all of our operator partners worldwide. We have been partnered with ground travel operators for more than a decade and thrive on their success. We are excited to keep innovating together with Ratality for years to come for the benefit of our operator partners.”
Ratality offers solutions across buses, coaches, ferries, charters, tours, and transfers, as well as many other types of ground transportation operators and is a fully integrated, multi-modal management solutions allow operators to better manage their fleets through advanced demand forecasting, dynamic pricing, revenue management, and fleet management among many other sought-after features.