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Burna Boy emerges Africa’s top earning artiste in the US from tours, concerts

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Nigerian Afrobeats sensation,
Burna Boy, has emerged as the first African artiste to stage the highest-grossing arena concerts and tours in the United States of America.

International rating platform, Touring Data, which provides a PDF and spreadsheet with ticket count information for tours in the US and Canada, in a post on X, said the “Common Man” crooner beat his record set in 2022 after he generated $1.593 million, (over N2 billion), at his TD Garden in Boston on March 2.

‘‘Burna Boy earns the highest-grossing arena concert by an African artist in US history with $1.593 million at TD Garden in Boston on March 2, 2024, surpassing his numbers at Madison Square Garden in 2022,” Touring Data stated.

The platform also noted that one of Burna Boy’s “I Told Them” tour sold out by large margins in Scotiabank Arena, Montreal and Toronto in Canada, Boston in the US, and Cologne in Germany.

Touring Data also stated that over 124,706 tickets valued at $93.50 on average were sold at the “I Told Them” tour.

“Revenue-wise, $11,659,531, or about N16 billion, was realised via the ticket sales,” the data platform said.

“Shortly after dropping the highly anticipated video for “City Boys”, Burna Boy announced his I Told Them… Tour.

“Produced by Live Nation, the 16-city tour kicked off on 3 November at BMO Stadium in Los Angeles.

“It marked Burna Boy’s first-ever performance in a Los Angeles stadium. He toured other American cities, including Houston, Chicago, Toronto, and more, before wrapping up in Atlanta at State Farm Arena on March 9th.

“Nine months earlier, the “African Giant” had a sold-out show at Citi Field, New York, making him the first Nigerian artiste to headline a stadium in America.

“BMO Stadium’s website said the singer commanded a crowd of more than 40,000 fans, including celebrities like Busta Rhymes, SZA, NBA star Mo Bamba, NFL Star Larry Ogunjobi, and British rapper Dave, who joined him on stage for a performance of his (Burna Boy’s) hit song “Location.”

“This history-making performance followed his landmark London Stadium performance, where Burna Boy made history as the first African to headline a stadium in the U.K.

“With his Madison Square Garden performance, the singer again made history as the first Nigerian musician to sell out The World’s Most Famous Arena.

“The global giant once again made history with his recently released album “I TOLD THEM…” after it debuted at #1 on the official U.K. Albums chart, making him the first international African artiste to earn the title,” it stated.

Culture

Obama names three African artistes in his Favorite Music list 2024

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In keeping with the tradition of naming his favourite music list of the year, former United States President, Barack Obama, has released his favorite music from 2024, which includes three African artistes.

The Obama Favorite Music list 2024, which he dropped on social media, has Nigerian stars Asake, Rema, and South African Ampiona sensation, Tyla, alongside Kendrick Lamar, Beyoncé, amongst other world-renowned stars.

While dropping the list, the former US President wrote:

“Here are my favorite songs from this year! Check them out if you’re looking to shake up your playlist – and let me know if there’s a song or artist I should make sure to listen to.”

The top picks for Obama’s shortlist were Billie Eilish’s “Lunch,” Jordan Adetunji’s “Kehlani,” Tommy Richman’s “Million Dollar Baby,” Karol G’s “Si Antes Te Hubiera Conocido,” Bonny Light Horseman’s “Old Dutch,” Central Cee, Asake’s “Active,” Lil Baby’s “Band4band,” Rema’s “Yayo”, Karol G’s “Si Antes Te Hubiera Conocido” and “Gata Only” by FloyyMenor and Cris MJ.
and more.

The Obama Favorite Music of 2024 list also showcased a vibrant mix of genres and artists, reflecting his diverse musical preferences, spanning hip-hop, R&B, jazz, and reggaeton, showcasing his appreciation for a variety of musical styles.

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Culture

Moroccan tourist arrivals hit record-breaking 16 million

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The year 2024 has seen Morocco celebrate a record-breaking 16 million tourist arrivals, surpassing the 12 million mark set in 2023, with the country continuing to see impressive growth in tourist arrivals.

Data from the country’s Ministry of Tourism, the Directorate of Studies and Financial Forecasts (DEPF) reveals that additional indicators reveal that the sector reached remarkable numbers in just 10 months, surpassing the total number of arrivals typically seen in a full year.

According to the new details from the directorate, which is affiliated to the Ministry of Economy, the country’s tourism revenues reached MAD 96.9 billion by the end of October, an increase of 9.3% compared to the same period last year.

A statement by the Ministry said
Morocco notably reached a new record of 14.6 million tourists by the end of October, the directorate indicated, noting that this far surpassed the previous record set at the end of 2023 in just 10 months.

“The number marks a 19% increase year on year, representing 2.3 million additional arrivals by the end of October 2024,” it said.

“This remarkable growth is driven both by foreign tourists, whose numbers have increased by 22%, and Moroccans living abroad.

“This past October was an especially strong month for the Moroccan hospitality industry. Approximately 1.5 million visitors traveled to the North African country during that month, representing an increase of 30% compared to October last year,” it stated.

The Ministry of Tourism celebrated the upward trend during a meeting of the Moroccan National Tourism’s Board of Directors held on Monday, with data showing that the North African country saw a record 15.87 million visitors by the end of November, marking a 20% increase while tourism revenues soared to MAD 97 billion.

“The sector achieved a growth rate of 19%, higher than the world average of 12% and most competing destinations,” the Moroccan Tourism Office said.

Speaking at the event, Tourism Minister Fatim-Zahra Ammor:

“Our tourism roadmap is bearing fruit and we can now enter the year 24 with confidence and determination.”

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