South Africa-based asset management company, Rohatyn Group, has announced the sale of its beverage manufacturing and distribution firm, Beverage Company Proprietary Limited (BevCo), to India-based Varun Beverages Ltd (VBL), the makers of popular fizzy drink, PepsiCo.
BevCo, which was established in 2018 through the acquisition and merger of Little Green Beverages and SoftBev, has consolidated its position as the largest independently owned beverage producer and distributor in South Africa.
BevCo, with a wide portfolio of its own brands and energy drinks as well as franchise rights from PepsiCo in South Africa, Lesotho, and Eswatini, and distribution rights for Namibia and Botswana,
operates five manufacturing facilities across South Africa with an installed capacity of 3,600 bottles per minute.
BevCo CEO, Peter Spies, who announced the deal, said in a statement:
“Management and shareholders had a clear long-term aspiration for the business and remained focused on accelerating the execution of new revenue streams and building scale, while retaining alignment with key stakeholders.
“The sale of BevCo to Varun Beverages has proven that scaled South African businesses have the potential to attract global trade players to the continent.”
Also reacting to the deal, Glynn Potgieter, Managing Director at TRG, and board member of BevCo, said:
“The macro conditions in our markets continue to pose challenges to sale processes.
“We believe successful realization strategies require years of strategic planning and building businesses that have unique, identifiable, and realizable value to a known universe of acquirers.
“We are convinced that successful exit processes in these challenging markets require skilled negotiation, resilience, tenacity, and, above all, a collaborative mindset.
“Since 2018, the number of total employees at the company has increased nearly four times, and the company reached gross sales of approximately 63 million cases per year.
“The product offering also expanded, adding the manufacturing and distribution of PepsiCo brands in the region.
“The company has achieved growth through innovation in its products and services, regional expansion, and a focus on sustainable business practices.”