META’s digital micropayments facilitator, TPAY Mobile, has announced a partnership with Tencent to launch Direct Carrier Billing for gamers in Egypt.
The launch of the platform, according to Işık Uman, TPAY Group CEO, will provide gamers in the North African country a chance to easily purchase PUBG MOBILE UC (unknown cash) through the official PUBG shop ‘Midasbuy’, with the UC they purchase promptly added to their PUBG account.
“Thanks to our partnership, TPAY has enabled DCB payment for other Tencent games in UAE, Oman & Qatar,” Uman said in a statement on Tuesday.
“The new games include Synced, Undawn, and Whiteout Survival, where gamers can also buy games’ items via Midasbuy like frost stars and RC without using a credit card by quickly adding the amount to their mobile bill or having it deducted from their credit balance,” he stated.
“Today, MENA is one of the fastest growing regions in gaming in the world, with over 377 million estimated gamers with a projection to reach $5 billion in 2025.
“This, coupled with the fact that people under the age of 25 make up close to half the population, has resulted in the gaming market seeing significant growth over the past years.
“Thus, this surge is attracting more international players, both publishers and development companies – into the region – creating an opportunity that we hope to capitalize on.
“The Middle East gaming market is expected to grow at a CAGR of 11% from 2023 to 2028, yet companies outside of this region have underestimated its potential – until now.
“Expanding our partnership with one of the largest games publishers, Tencent, will allow the company to reach a much larger audience and further grow their business in this region.
“This partnership will further reinforce TPAY as being THE CONNECTOR, bringing the unconnected into the digital world,” Uman added.