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TPAY Mobile partners Tencent to launch mobile payments for Egyptian gamers

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META’s digital micropayments facilitator, TPAY Mobile, has announced a partnership with Tencent to launch Direct Carrier Billing for gamers in Egypt.

The launch of the platform, according to Işık Uman, TPAY Group CEO, will provide gamers in the North African country a chance to easily purchase PUBG MOBILE UC (unknown cash) through the official PUBG shop ‘Midasbuy’, with the UC they purchase promptly added to their PUBG account.

“Thanks to our partnership, TPAY has enabled DCB payment for other Tencent games in UAE, Oman & Qatar,” Uman said in a statement on Tuesday.

“The new games include Synced, Undawn, and Whiteout Survival, where gamers can also buy games’ items via Midasbuy like frost stars and RC without using a credit card by quickly adding the amount to their mobile bill or having it deducted from their credit balance,” he stated.

“Today, MENA is one of the fastest growing regions in gaming in the world, with over 377 million estimated gamers with a projection to reach $5 billion in 2025.

“This, coupled with the fact that people under the age of 25 make up close to half the population, has resulted in the gaming market seeing significant growth over the past years.

“Thus, this surge is attracting more international players, both publishers and development companies – into the region – creating an opportunity that we hope to capitalize on.

“The Middle East gaming market is expected to grow at a CAGR of 11% from 2023 to 2028, yet companies outside of this region have underestimated its potential – until now.

“Expanding our partnership with one of the largest games publishers, Tencent, will allow the company to reach a much larger audience and further grow their business in this region.

“This partnership will further reinforce TPAY as being THE CONNECTOR, bringing the unconnected into the digital world,” Uman added.

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Fintech startup DigMo launched in Zambia to gamify financial planning

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DigMo, a gamified fintech startup which helps users to build wealth tools from low to middle-income earners, has been launched in Zambia.

CEO of the DigMo Group, Sylvia Brune, who made the announcement, says the platform which is licensed by the Bank of Zambia to operate a wallet, offers a secure, free digital money account with a special account for users to play a financial planning game which incentivises customers to get started putting money away for the future.

“By giving customers the chance to win big rewards, DigMo is encouraging sustainable habits,” said Brune.

She stated that with an initial rollout in Zambia, DigMo wallet’s first offering, Save to Win, will make putting money away regularly, easy and rewarding with no fixed costs or fees.

DigMo Save to Win allows users to start with small amounts – from just ZMW10 (US$0.37) – for the chance to win prizes of up to ZMW500,000 (US$19,000).

“We are committed to financial planning innovation for low and middle-income earners across Africa. To achieve this meaningful impact, we approach this like a game studio – where we constantly create and test many new products until we find those with an outsized impact,” Brune said.

“If we just take existing products and make them more affordable or accessible, it is unlikely that we can dramatically change behaviours.

“To succeed, we have engaged directly with users, observing and learning from them to develop DigMo, a solution that will dramatically improve their financial well-being and meet their unique needs,” she added.

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Kenya’s startup BuuPass partners with GiftPesa to launch digital travel vouchers

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Kenyan digital ticketing and transportation management solutions startup, BuuPass, has entered into a partnership with fintech company, GiftPesa, to introduce digital travel vouchers ahead of the holiday season.

In a statement by BuuPass cofounder and CEO, Sonia Kabra, the move will offer a more flexible and convenient way for Kenyans to manage and gift travel arrangements during the bustling holiday period.

“We’ve noticed a growing demand for digital solutions in the travel industry, especially during peak periods like the holiday season,” said Kabra.

“This partnership with GiftPesa enhances the travel experience for our customers, offering them a convenient way to send travel tickets as gifts and have a safety net for unconfirmed travel dates.

“Unlike traditional paper vouchers that can expire or get lost, GiftPesa vouchers are valid for 12 months and can be redeemed in parts at over 3,000 outlets across the country.

“This flexibility allows recipients to use the vouchers for multiple trips or select their preferred destination, making travel more accessible,” she added.

Founded in 2016 by Kabra and Wyclife Omondi, BuuPass is a leading B2B2C mobility marketplace that enables users to search, compare, and book travel tickets via web, app, or USSD, while its SaaS platform helps bus operators manage their operations, inventory, and sales.

GiftPesa, on the other hand, is a fintech startup that provides businesses and individuals with a platform for creating digital vouchers.

The partnership between the two companies will introduce digital travel vouchers, helping users manage and gift travel arrangements during the bustling holiday period.

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