Nigerian rapper, Olamide Adedeji, popularly known as Olamide, has been recognized by global streaming platform, Spotify, as the most influential street pop artiste of his generation.
Spotify’s West African Editor,
Benewaah Boateng, who disclosed this in a statement on Thursday in Lagos, said the undeniable rise of the sub-genre “Street Pop” in Nigeria had been both remarkable and thrilling to observe and this had slowly made its way to mainstream music, with Olamide standing out as the most influential artiste propagating the genre.
“Olamide is the most influential street pop artiste of his generation, consistently praised for his role in elevating street pop to mainstream recognition as a distinct music genre,” Boateng said in a statement.
“Since the debut of his hit single, “Eni Duro,” he has been a constant cultural force, popularising dance styles like “Shakiti Bobo” and street lingos such as “Baddo Sneh” and “Pepper Dem”.
“Through his record label, YBNL, Olamide has also played a pivotal role in discovering and nurturing Nigeria’s brightest street pop talents.
“The influence of Street Pop on the Nigerian music landscape in 2023 is clearly and undeniably significant.
“This is just the beginning of Street Pop going mainstream and we cannot wait to see how it continues to grow,” she enthused.
Delving into the history of street pop, Boateng explained that it originated from a fusion of Afrobeats, Highlife, Hip-hop, Fuji, Apala, indigenous sounds, and contemporary elements, boasting an engaging rhythm, pulsating fast-paced beats and lyrics that mirror the everyday lives of Nigerians navigating the challenges of the street.
“Street Pop, as a music genre, lies in its profound connection to the harsh realities of everyday life in Nigeria. Olamide’s most recent project, “Unruly” has garnered widespread acclaim from fans who describe it as a brilliant body of work.
“One particular track that has resonated exceptionally well with audiences is “Gaza”, which has received significant admiration for its appeal and musical craftsmanship.
“He has ingrained himself in the hearts of Gen-Zs and millennials, with phrases like “na ham, na ham” echoing from his popular song, “Chance.” His success in 2023 is evident, from selling out his concert at the O2 Indigo Hall in the UK to securing features on hit songs like Gwagwalada, the second most streamed song in Nigeria on Spotify.
“Additionally, earning a spot among the top five most streamed artists in Nigeria further underscores Seyi Vibez’s ability to transcend Street Pop and strike a chord with all music lovers,” she said.