Orange Technologies, an integrated telecommunications services provider, has announced the launch of a new super-app called “Max It” which it says will “simplify life” for its users in Africa.
The super-app, according to Christel Heydemann, CEO of Orange, will bring together the worlds of telecommunications, financial services, and e-commerce to meet all the daily needs of its users.
“Max It which was developed by the Orange teams in Africa for African customers, will be launched in five countries and will soon be extended to the 12 other countries where Orange is present in Africa and the Middle East (MEA).
“The first version of Max It is available in five African countries – Cameroon, Senegal, Mali, Burkina Faso, and Botswana, and will be rolled out in waves, with functional updates, in the remaining African countries,” he said.
“From launch, Max It will offer not only Orange services, but also digital services from local partnerships, as well as services from international partners, to meet users’ expectations.
“Max it perfectly reflects the Orange’s spirit of innovation in Africa and the Middle East. By bringing together all our services and those of numerous partners, this application strengthens our position as a multi-service operator and our desire to offer the best of digital services to all our customers.
“One of the key features of Max It is the Orange Money. With all its services for local and international money transfers, payments to our billing and merchant partners, bank transfers, credit and savings.
“An e-commerce platform offering digital content (online games, music, TV, videos, news, etc.) and an innovative digital ticketing service allowing customers to buy tickets for concerts, transport, is also part of Max It,” he added.