Pan-African e-commerce platform, Jumia, has announced plans to end its food delivery business, Jumia Food, in Nigeria and seven other African countries by the end of the year.
Jumia stated that the move was required following a careful analysis that showed the food delivery industry was not viable given the state of the economy and market conditions in the nations where it operated. Employees of Jumia Food will move to support the successful physical goods operations in the impacted nations.
The six other countries that would be impacted are Ivory Coast, Kenya, Uganda, Morocco, Tunisia, Algeria, and Algeria, the company said in a statement.
“Following a strategic review of Jumia Food, the Company determined that its food delivery business is not suitable to the current operating environment and macroeconomic conditions in its market, and will close its food delivery operations in all markets by the end of December 2023,” the statement reads.
“This decision aligns with the Company’s strategy to optimise its capital and resource allocation and to continue its path to profitability.
“The food delivery business represents approximately 11% of Jumia’s Gross Merchandise value (GMV) for the nine months ended September 30, 2023, and has not been profitable since the inception of the business.”
Jumia’s CEO, Francis Dufay, stated that the company was realising more and more that there was enormous potential for growth and a path to profitability the more it concentrated on the physical goods business.
“We must take the right decision and fully focus our management, our teams, and our capital resources to go after this opportunity,” Dufay said.
“In the current context, it means leaving a business line, which we believe does not offer the same upside potential—food delivery.”
Recently, Nigeria has suffered the exit of high-profile firms amidst rising operating costs. Perennially, Nigeria’s underdeveloped power sector is a bottleneck to broad-based economic development and forces most businesses to generate a significant portion of their electricity. The forex market instability, and cost of production hike have massively impacted businesses as well.