MultiChoice Ghana, the company behind the popular satellite television service, DStv and GOTV, has revealed that it will be committing millions of dollars to the production of original African contents to cater to viewers’ needs.
The Managing Director of Investments for the Ghanaian branch of Multichoice, Alex Okyere, disclosed this during the MultiChoice Ghana Media Showcase held in Accra. He said notable local productions had been earmarked for premieres before the end of the year.
Okyere added that some of the movies outlined for the premieres on the Akwaaba Magic chamnel included “Market Queens”, “Ekaw Danfo”, “Madam”, “To Have and To Hold”, “Leg Work”, “Kasa no y3 more” and “Husband Material”.
The MD, who highlighted MultiChoice’s reputation as the “home of African content,” stressed the company’s dedication to showcasing the finest talents from across the continent, while consistently delivering superior production value.
“GOtv, in particular, has played a significant role in energizing the local movie industry in Ghana. By offering a diverse range of Ghanaian content, it has introduced new leading characters and generated considerable buzz,” he said.
“MultiChoice, being Africa’s most loved storyteller, is not just about amplifying amazing stories from across the continent but also about creating, writing, and producing authentic and original programs that resonate with our clients on our local channels Akwaaba Magic and Akwaaba Magic Abusua.
“MultiChoice’s status is the largest investor in production in Africa, which highlights our unparalleled investments in content, broadcasting infrastructure, talent, and contributions to the workforce in the industry. This aligns with MultiChoice’s brand promise of enriching lives”, he added.