Google has announced a partnership with the USAID eTrade Alliance aimed at expanding Small and Medium Businesses (SMBs) in Kenya.
The collaboration, which is in conjunction with the Hustle Academy Program in the eastern African country, will provide 2,500 SMBs with access to critical resources and digital tools to foster growth over 18 months, bringing the number of SMBs trained in Kenya to 3,700.
East Africa Country Director for Google, Agnes Gathaiya, who announced the partnership, said the Hustle Academy which was launched in 2022, was conceived to tackle the lack of financial resources, providing SMBs across Sub-Saharan Africa with the requisite skills, tools, and knowledge to harness digital technology and secure funding.
“Our partnership with the USAID e-Trade Alliance allows us to augment this impact, placing a special emphasis on harnessing e-commerce to catalyse a robust digital economy across Kenya,” she said.
“The effectiveness of the program is rooted in its 5-day bootcamp, which provides hands-on training and actionable advice. The comprehensive curriculum touches on key areas: business strategy, sales enhancement, digital marketing, financial planning, and successful pitching techniques.
“Through a strategic partnership with the USAID eTrade Alliance, capabilities in ecommerce are also integrated, creating a cohesive and practical learning journey and this equips small to medium businesses (SMBs) with the tools necessary to formulate growth plans, devise effective digital marketing strategies, identify and access funding opportunities, pitch successfully to investors, and harness the power of online selling,” she added.
Also eulogising the collaboration, USAID eTrade Alliance Senior Manager for Africa Programs, Michael Poor, said the Alliance was proud to launch the Google Hustle Academy eCommerce program in Kenya.
“With a core mandate to promote economic growth for MSMEs through digital commerce and trade, this partnership with Google’s Hustle Academy supports the Alliance’s commitment to deliver on its goals.”