Multiple award-winning Nigerian singer, Davido has shattered records as his new album, Timeless, has become the most streamed on major digital streaming platforms across the globe, barely a week after he dropped it.
The 17-track album which was released only on March 31, is currently topping the charts in 102 countries, and reached a new African peak of #2 in the United States, while jumping to #1 position in Nigeria.
According to a report by Spotify, a global online streaming platform, “Timeless” has also become the most streamed in the United Kingdom, Canada, France, South Africa and around Europe, on major streaming platforms.
Timeless is amassing timeless streams across Boomplay, AudioMack, Spotify, Apple Music, Youtube, and other music platforms, setting different records, on Boomplay,” Spotify’s West Africa Artiste and Label Partnerships Manager, Victor Okpala, said in a statement on Tuesday.
“The album earned 7.25 million streams on debut day surpassing Burna Boy’s “Love, Damini” which hit the record mark of 3.38 million streams.
“This is undoubtedly the most significant album in Africa right now, and is no doubt a commercially successful album, just days after the release of his album,” Okpala said.
“Davido’s fans’ appeal is hardly in doubt as the Afrobeat star makes music that captures elusive, exhilarating energy and followers across the world have connected since his earliest releases.
“Spotify data shows that Davido is one of the afrobeats’ biggest exports. While undoubtedly adored at home, the US is the single largest market for Omo Baba Olowo’s (OBO) song, with the vast majority of his plays coming from outside Africa.
“The UK, Nigeria, Canada and France round out the top four countries where his song is streamed. We are honoured to share his art and ethos with his dedicated followers in Nigeria and around the world.
“To underscore the importance of the album, Spotify also promoted Davido’s “Timeless” on a billboard in New York’s Times Square, announcing the album to international audiences in one of the world’s most iconic public spaces,” Okpala added.