Global ride-hailing company Uber, has teamed up with Google to launch an empowerment initiative for female drivers and delivery partners using the platform in Kenya.
The community-based initiative tagged “GigSister,” according to
Uber’s Head of Communications East and West Africa, Lorraine Onduru, “is intended to connect, grow, and empower a community of women drivers and couriers on the platform through an array of initiatives.”
The program, Onduru said, has already achieved success in parts of Europe and the UK, with Uber teaming up with like-minded partners, including Google and L’Oreal, to uplift and empower women through mental health support, motivation, and self-promotion, as well as self-defense training.
She said the platform will eliminate barriers for women in the gig economy.
“We want to support women, provide them with a platform to network, and make them feel empowered to get into the tech space, and make a living out of it,” she said.
“The training is designed to equip the earners with leadership tools they can use to position themselves for success in running their businesses,” Onduru added.
Head of Communications & Public Affairs, Africa at Google, Dorothy Ooko, who also spoke on the initiative, said:
“We are pleased to partner with Uber to roll out the #IAmRemarkable training which will help more women celebrate their achievements in the workplace and thrive in their businesses in the tech space.”
“We believe this is a step in the right direction to ensure that women are equally equipped with the information, support and opportunities they need.”
“With the gender gap in ICT in Africa being at 23 percent, the African Union strategy for Gender Equality and Women’s Empowerment aims to enable women and girls to become more active users and influencers of the technological space. The aim is for women to unlock greater gender-enabling e-solutions for funding,” Ooko said.